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Most recent questions and answers

How does PPC work?

Answer:

PPC is an acronym for Pay Per Click, which explains exactly what PPC is. When people click on your ads, you pay a certain amount to the publisher. With PPC, you are able to extend the visibility of your website by placing text and graphic ads on other web properties including search engines. If your ads grab enough attention, odds are they will be clicked.   You pay for every click your ads receive. There are other setups where you pay per impression, which means that you pay for the amount of time that your ad showed up.

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What do I need to look for in an SEO copywriter?

Answer:

A good SEO copywriter knows the value of good research. Besides that, a good copywriter is one that can think outside of the box in order to produce creative content. They need to have a good understanding of the topics that you give them, which is why we seek out experienced industry leaders. Of course, flawless grammar and spelling are essential.

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What is the most important thing I need to know about link building?

Answer:

Ready? Link building is a side effect of a creative content marketing campaign. This is the most important piece of information about link building that you will ever need. Link building is the backbone of SEO and it is essential in order to rank highly on the search-engine result pages. Good quality links come from authority sites with high traffic and a good reputation.

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Why do I need to redirect my website to the www version?

Answer:

You can redirect your website to the www version or the non www address. The idea is to avoid duplicate content by letting the search engine index both versions. It is important to redirect one version to the other so that your website’s pages will be indexed only once, otherwise, a search engine algorithm will see it as two separate entities with duplicated content. You can have the same problem with www.yourwebsite.com/index and your www.yourwebsite.com/ which both lead to the same address but are really only one page.

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How do I permanently redirect one page to another?

Answer

A proper redirect can be accomplished by using a simple code in your .htaccess file. The code needs to be placed in the .htaccess file located in the root folder of your website. Here is the code: Redirect 301 /old-page.php http://www.your-website.com/new-page.php (use html file extension if needed). This answer refers to PHP/HTML based websites only.

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