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Panda 4.0: Should Small Businesses Take a Sigh of Relief or Run for Cover?

Panda 4.0: Should Small Businesses Take a Sigh of Relief or Run for Cover?

Should Small Businesses be Cheering or Bracing Themselves? Panda 4.0 has been a hot topic the past couple of days and many small businesses are holding on for dear life. From everything we’ve been hearing, this new update is supposed to be softer and theoretically “friendlier” than past updates. Previously, Panda targeted spammy, Black-hat, content farming websites to which many innocent, by the book sites were inadvertently caught in. Thus, causing a massive uproar and small businesses to take a hit. Many are eager to find out if the tables will be turning and whether or not it’s the big guys’ turn to experience a decrease in rankings and web traffic. For the new Panda 4.0 update, here’s what we know..   Small businesses can remain

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The Road to Recovery: Penalty Revoked and Still Under Performing

The Road to Recovery: Penalty Revoked and Still Under Performing

Penalty revoked and still under performing, why?   Have you recently come out of penalty and still haven’t seen your web traffic and rankings increase like you thought they would? The recovery process is not an instantaneous snap of your fingers- and boom! you’re fixed. It doesn’t work like that and there may be other factors involved that you haven’t taken into consideration. Solving this puzzle requires taking a look at the reasons you were in penalty in the first place. It is often hard for Webmasters to comprehend the fact that maybe their old spam-laden ways aren’t serving them anymore. Quite often, it’s difficult to see the problematic areas ourselves. I highly recommend having a second set of eyes scan your site. Among inspection

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The High Price of Low Cost SEO

The High Price of Low Cost SEO

low cost SEO tactics usually result in poor rankings Low cost Search Engine Optimization (SEO) can be tempting, especially for those small businesses on a tight marketing budget. This type of SEO often comes with a “guarantee” of high ranking, but the truth is that low cost SEO tactics usually result in poor rankings over time. Not only that, these tactics often implement dangerous link-building schemes that can blacklist your website. Our infographic will tell you even more:     Embed this infographic on your website – Enjoy :) Copy paste the code to your page/post

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Watching Panda Grow In 25 Updates

Watching Panda Grow In 25 Updates

In the last year alone, Google has released almost 600 updates to its latest version of the search engine algorithm called Google Panda. Only the really big updates are actually numbered which is fortunate since the others are more like Google tweaks than updates. Tracking these updates by date and number may allow many webmasters to understand the rise and fall of numbers so erratic that they might as well named it Google Roller Coaster instead of Panda.   A word of warning Google has never been forthcoming with exactly what was being done during these updates. This list is more of a guide as to when major updates occurred and what Google’s response to them was when they happened. In some cases, they would not confirm

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