Marketing

10 Best Practices to Increase Blog Traffic

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  

1. Write More Content

It is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts during each month. These posts can have a wide range of topics depending on the niche market, but so long as they stay within the range of a general genre. Your content can take on a variety of forms including: video-blogs, written content, podcasts, and multi-media. However, it is always best to have written content alongside whatever media you create, as keywords are a necessary part of SEO. blog traffic increase  

2. Integrate Good Design and Layout

Website visitors are much more likely to stay on a blog or website if it has a clean and organized design layout. Alternatively, if the site is difficult to navigate, has overwhelming colors, or is hard to use, bounce rate is likely to increase. Once you’ve picked your genre and sub-genre’s for content creation, it is important to keep organized, and structured. Double check your URL structure as you create pages and posts. Also, use tags to clean up and organize your blog posts.  

3. Tag Each Image

It is vital to tag all captions and alt tags for the images on a blog. As we noted, keywords and written text is vital for SEO. Bots cannot view images, so when the search engines crawl the posts, they need to be able to register the images for what they are (i.e. a picture of a couch, or a step in a process, etc).  

4. Pay Attention to Stats

Blog stats can show a wealth of information including which keywords are rewarding the most traffic. They will also show the topics that are most searched and viewed on a particular blog. By reviewing these posts,  you can create more effective and audience-friendly blog posts and keep readers coming back for more.  

5. Re-read and Edit All Posts

Mistakes only make you look amateur or spammy. Be sure that posts are free of errors, including spelling, punctuation, and grammar. Readers will appreciate it, and will be more likely to link to the post and to return in the future.  

6. Integrate Social Bookmarking Sites

It can greatly benefit a blog to have a plugin available for each of the social bookmarking sites. When readers bookmark a post on facebook or any other social network, their friends could create additional traffic for a blog. In addition, some search engines may measure interest level depending on the amount of shares that a post gets.  

7. Be Friendly With Readers

Be sure to take the time to respond to comments and emails from readers. Also, it helps when bloggers take the time to help out and network with other bloggers. When readers feel like a friend, comfortable at home, they will keep coming back. Alternatively, if you don’t, readers could stop following you.  

8. Work on SEO

When time and effort are put into Search Engine Optimization, a blog can have a higher ranking in search engines and will be found more easily by readers.  

9. Integrate Google Adwords

Buying ads through Google AdWords can be a big step for some blogs, and it could have a strong effect on traffic and followers. By placing an ad on Google and optimizing it for the appropriate keywords, readers can more easily find your blog.  

10. Use Images

Using pictures and graphics in blog posts can keep readers interested and it will also help to illustrate an idea. In addition, when blog posts are broken up into smaller text blocks by using images, it makes them easier to read.

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