By regularly blogging about current topics in your company’s industry, you can work towards establishing authority in that specific niche. By doing so, a company’s blog could become the resource on a topic, leading in to our next reason: increased traffic.
2. Increased Traffic
When a website constantly has updated content, increased traffic can result for two reasons. First, people who are interested in your niche will keep coming back for the new content to read more. Second, when Google indexes more of a website’s pages, there is a chance that your website could show up more often on the search engine results pages (SERPs), which could result in more clicks to your website. The more frequent blog posts are posted on a website, the more the site’s traffic increases.
3. Boost SEO
SEO is the effort to show up on SERPs for terms with high search volume related to your business. By writing blog posts relevant to your industry, there is a greater chance that the blog posts will show up more often on SERPs, effectively bringing more traffic to the blog and website.
Backlinks are simply links that direct back to your blog from another website. By posting relevant and interesting content, people will link to your blog posts and create backlinks for you. A good amount of backlinks for blogs are created through social media.
5. Social Media
When a person tweets, likes, shares, or links to a blog post it displays your content to all of that person’s followers, friends, etc. In effect, this could help to build brand awareness and to foster positive word of mouth advertising. Furthermore, numerous social shares for a website show Google that the website is valuable.
6. Google Authorship
Google Authorship is a relatively new tool which can help to boost the click through rate (CTR) for a specific post. Here’s how it works: first you have to set up your Google Authorship account. Once set up, when a post that you wrote shows up on the SERP, your photo will appear next to it. There are many factors that come into play when a person decides which link to click, and trust is one of them. There is a good chance that potential readers will put more trust in your link if there is a Google Authorship account set up for it.
7. Shelf Life
Although social posting often seems to have a positive effect on a website, the lifespan of such a post lasts only as long as it appears in your fans’ and followers’ newsfeeds. As a result, a company would have to post a large amount of content on social networks in order to achieve similar results as a great blog post. Blog posts will be around much longer than any social posting, and therefor are more valuable to a company.
A blog is the perfect space to answer frequently asked questions. Although the same website may have a FAQ page already, there are times when some topics need to be expanded on.
9. Consumer Insight
Consumer insight could be one of the most valuable attributes to a blog. When readers post comments, they can often shed a light on many otherwise unnoticed or overlooked ideas. These comments can result in new product ideas or improvements, future blog post ideas, and better ways for the company to provide customer service.
10. Company Activity
Frequent blog posts shows that a company is active and operational. This helps Google realize the website’s value; a company with infrequent posts or with a large time gap since their last post will hold less value than a company that frequently updates their website. In addition, regular blogging shows website visitors that the site is an up-to-date and reliable source of information.
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