Google Universal Analytics
For many years now, website owners and ecommerce entrepreneurs have relied on the information Google analytics provides through their account. With the mobile device technology now in play and people not only accessing, but also buying merchandise and services over a wider range of applications and devices, those numbers we collect only give us a partial picture of what is going on in our ROI. (Returns On Investments). Google is on the job.
Google Improves With Universal Analytics
Google rarely allows grass to grow under it enormous feet. Just in time for the markets that are expected to explode into more profits than can be tracked, it has unleashed a new and improved way of tracking the way we view behind the curtains. Google Analytics is now Universal Analytics. They have revamped the machine into more of a modern platform on which to track exactly what is going on behind the numbers that we depend upon on a daily basis. Here are a few of the examples of what you will find. By the way, do not jump on the bandwagon just yet. There is important information below.
- A richer work environment allows UA (Universal Analytics) users a more comprehensive view of what happens on multi platforms
- Latency is improved dramatically thanks in large to less demand by clients
- Off and online interaction has been added so the user can get an overall feel of exactly what is happening and can adjust for lead generation and return on investments
- A richer understanding of how mobile devices are having an impact on not only what is done but also when
It May Take Time To Catch On
There is a lot more to Universal Analytics than this, but you get the picture. You may be surprised by the new application when you use it the very first time. Google has gone all out to insure that there are more options available to its clients that are not developers or do not necessarily understand the more complicated practices of the analytic concepts involved. It will take some getting used to but Google has faith that its design will allow everyone to catch up very quickly. The analytics support is being developed as of now.
Developers Have Longer Reach
For developers, the code has changed to afford a longer reach. The use of http requests that link directly into the servers will allow website developers to interact directly with the new protocols of measurement. This means that the old ga.js is out and analytics.js is the new language. Even the code itself, which was _gaq.push events, will now be ga.() functions.
Important Information AheadThe complete details of the codes of analytics.js are in the new “analytics.js development guide” for those knowledgeable enough to understand it. As for the rest of the world, particularly those who knew what Google Analytics did but not an inkling as to how, you have two choices. Pay attention because this is the important info I told you about earlier. Either we can wait for Google to release the migration, which should be soon enough, or we must create a new property in our existing account. Either way, Universal Analytics is going to be a tremendous help in the very near future.
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