The Wrong Web Marketing can Cause Harm to Your Site
December 17, 2013 - Marketing
How Can You Spot a Bad Web Marketing Service?Now that you have decided to take the plunge and hire an Internet marketing service, you want to make sure you hire the right one. You have probably heard plenty of cautionary tales about companies that have become involved with shady services and suffered greatly for it. Even the largest of international firms can sometimes be duped. So, how can you spot a bad internet marketing service? There are a number of things to watch out for which can tip you off that the service you have chosen does not use respectable marketing methods. If you spot any of the following, it is time to head for the door. Avoid these firms at all costs. There is too much at risk to turn a blind eye to unethical practices in web marketing.
Unrealistic PromisesProper web marketing is not a magic pill that provides overnight success. If a service promises you that they can put your website on Page one and/or guarantees results of any kind, they are either crazy, or more likely, they are up to something unethical. (Or both) In addition, if they offer vague plans, poorly designed reports, or cannot substantiate what they want to do, it is probably because you would not want to hear what they are planning. Unrealistic promises are usually the last resort of fly by night companies that do not have other concrete evidence for their success. No one owns the search engines except the search engines themselves. With that in mind, how can anyone know what will happen in the future? Do not fall for unrealistic promises, rather; listen, and respect the companies that take the time to explain exactly how they work. There is no reason a marketing company would not detail the steps they plan to take without promising you the world covered in pearls. Remember what your mother told you. If it sounds too good to be true, then it probably is too good to be true.
Bad SEO ApproachA few of the of the more obvious techniques used by shady companies that attempt to bend the rules in order to manipulate the search engines are as follows…
- Overusing keywords
- Hiding text on a page
- Dubious link schemes
- Doorway Passages (Traffic stealers)
- Private agenda content (placing links)