The Best Practices For 2013 That Lead To Increased Targeted Web Traffic
March 22, 2013 - Marketing
The single most important goal for your web-based business is to get traffic to visit your website. Without it, you may as well be blogging the blues. With Google’s new algorithm Panda giving those copycat content killers the boot out the backdoor, there has never been a better time for your content-rich website to score high in the rankings and draw in the traffic. The problem is that the rules have changed a little bit. It is time to go back to the drawing board and find out what the best practices for drawing traffic to your website are and how to implement those ideals into your web marketing strategy. What you need is targeted traffic. Here’s a little clarification: What is the difference between traffic and targeted traffic? Anything that you can do that sends traffic to your website, regardless of how long they stay or what they do while they are there is traffic. Any visitor, on the other hand, that comes to your website looking for what you have, expecting to find what you sell, or having knowledge of what your website is about before they reach it is targeted traffic. Another way to look at it would be to send a friend to the store for food. If you do not tell them what you like, you get whatever they purchase. Send them to the donut store, and you will be dunking donuts in your coffee in no time. Search engine Optimization (SEO) is the key to getting quality traffic that is targeted to your website. SEO works off a keyword phrase system. If someone were looking for the product or service that you sell, he or she would type a keyword or phrase into a search engine like Google. In return, they receive a list of websites that have used that keyword or keyword phrase in their content, Meta tags, Meta description, and other key places. If used correctly and in conjunction with other factors of Search Engine Optimization, your website should start seeing targeted traffic. The rest is up to your Conversion Rate Optimization (CRO) skills. Remember to research your keywords and phrases carefully and on a regular basis.
Content – All Hail The New KingAnother factor that is becoming more important every day is the content on your website and the blogs that point to it. Content is quickly becoming the magic that puts you into the best position to be seen by the most people. It used to be that content did not matter as much as keyword optimization. This was abused to the point that algorithms now look more closely at content. Good content is unique, interesting, and informative all at the same time. It has value to the person that reads it. When you read good content, you come away knowing something that you did not know beforehand. Good content is a big factor in generating traffic when combined with sensible keyword use. Your content-rich website must be interesting and fresh to the point that the reader does not want it to end and checks back often for new content. When your website and blog offers this kind of creative writing in a website filled with wonderful products or exciting services, you cannot help but see traffic.
Linking Is Still A Vital Part Of Traffic GenerationFirst, any link that leads to your website is not necessarily a good one. You must take great care when choosing the websites that you want to link to and from. Always try to choose a website that either already has a better search engine ranking than your own, or one that is up and coming. Look for links that are in your niche, highlighting like products. One example of an excellent link website is one that compliments what you feature. If you sell shoes, for instance, a website that sells socks will have a better chance of sending you traffic than one that sells alligator clips. A back link is unique in that it is like a deference, or tip of the hat, if you will. For instance, if you were writing an article to help people better understand the importance of search engine optimization for the local market, you could quote a reliable source that really knows about web marketing solutions that drive results in the local market creating a back link. Here is an example of a successful back link.
- Of people who used to rely on the yellow pages and newspaper ads to find local products or find professional services, an eyeopening 97% now search the internet locally. (http://www.webds.com/)