The Ultimate Resource for a Great Web Page
July 29, 2013 - Marketing
Great Web Pages Draw Users InThere are many features that constitute a great web page and the most important are its design and content, on-site SEO, call to action, code, as well as markup. Before you start the first word, image, or even template of your first page, you should think it through, considering all angles of how your webpages will be designed for total optimization of SEO, CRO, and the unique needs of the internet users in your niche. Today, we will attempt to provide you with a comprehensive report on the structure of a great web page.
Content & DesignYour web page needs to have a web design that can efficiently communicate the site’s message to a targeted audience. It needs to add value by responding to the unique needs of its users. This entails responding to their actions and needs while they are onsite, instead of being only a one-dimensional, one pony website with purely visual appeal. In fact, content and design should work together to present an interactive page with the design built to maximize the conversion effect of the content. Your webpage should anticipate the user’s needs and cater to those needs based on how the user moves on the page and within the content. Analytics plays a huge part in comprehending these needs. You may find Google’s “InPage Analytics Report” very helpful in this regard. Your webpage is going to be seen a lot more often if it has an emotional affect on the visitor and that must begin with the headline. It is the most valuable piece of the puzzle. The headline or title is what draws the visitor in by igniting that small emotional spark. Whether it is curiosity, shock, surprise, amazement, or even a bit of anger, the title or headline brings in the traffic. It should blend in with your SEO angle and include your primary keyword, preferably in the first few words. If you want your visitors or site users to have a useful online experience, they need to find what they are looking for easily. Navigation is a fundamental part of website architecture and cannot be overlooked Categories always work to help with navigation, especially for large sites. To ensure ease of use, consider strategic placement of your various categories near or at the top of the page. The internet is a tricky place to survive. You are providing content for a living, breathing audience and figuratively speaking… you are also writing for a search engine robot. From an SEO perspective, you want your content to be unique and have well researched, well placed keywords while from a human perspective, content needs to be informative, focused, and descriptive. Using simple, everyday language makes content more understandable as well as persuasive. Consider things such as the web font, images, video, and breadcrumbs. Just as Hansel and Gretel left a trail of breadcrumbs to find their way home, breadcrumbs allow users to jump back to other categories and also help search engines identify the site’s structure.