Great Web Pages Draw Users In
There are many features that constitute a great web page and the most important are its design and content, on-site SEO, call to action, code, as well as markup. Before you start the first word, image, or even template of your first page, you should think it through, considering all angles of how your webpages will be designed for total optimization of SEO, CRO, and the unique needs of the internet users in your niche. Today, we will attempt to provide you with a comprehensive report on the structure of a great web page.
Content & Design
Your web page needs to have a web design that can efficiently communicate the site’s message to a targeted audience. It needs to add value by responding to the unique needs of its users. This entails responding to their actions and needs while they are onsite, instead of being only a one-dimensional, one pony website with purely visual appeal. In fact, content and design should work together to present an interactive page with the design built to maximize the conversion effect of the content. Your webpage should anticipate the user’s needs and cater to those needs based on how the user moves on the page and within the content. Analytics plays a huge part in comprehending these needs. You may find Google’s “InPage Analytics Report” very helpful in this regard.
Your webpage is going to be seen a lot more often if it has an emotional affect on the visitor and that must begin with the headline. It is the most valuable piece of the puzzle. The headline or title is what draws the visitor in by igniting that small emotional spark. Whether it is curiosity, shock, surprise, amazement, or even a bit of anger, the title or headline brings in the traffic. It should blend in with your SEO angle and include your primary keyword, preferably in the first few words.
If you want your visitors or site users to have a useful online experience, they need to find what they are looking for easily. Navigation is a fundamental part of website architecture and cannot be overlooked Categories always work to help with navigation, especially for large sites. To ensure ease of use, consider strategic placement of your various categories near or at the top of the page.
The internet is a tricky place to survive. You are providing content for a living, breathing audience and figuratively speaking… you are also writing for a search engine robot. From an SEO perspective, you want your content to be unique and have well researched, well placed keywords while from a human perspective, content needs to be informative, focused, and descriptive. Using simple, everyday language makes content more understandable as well as persuasive.
Consider things such as the web font, images, video, and breadcrumbs. Just as Hansel and Gretel left a trail of breadcrumbs to find their way home, breadcrumbs allow users to jump back to other categories and also help search engines identify the site’s structure.
Call to Action
A call to action (CTA) directs your site’s users on what to do. This is usually a button, text, graphic, or banner which is meant to convert the visitor into a customer or lead. Your call to action is ultimately measured by the conversions is produces. There are main and secondary calls to action. A secondary call to action comes in when the user is not ready to follow the call to action at that moment. Secondary CTAs offer reconversion and could be in form of email signup forms or a newsletter, which is the most time consuming of the secondary call to action strategies. While they do not primarily convert, they work to ensure that your brand is still visible. Another way to enforce a call to action would be cross selling. These come in form of ‘recently viewed products’ and they work to hook the user on your primary product while highlighting comparative ones as well.
If you are looking to attract search engine robots, (Often called Web bots) you need to have on-site optimization. This is done by organizing content in such as way that makes it easy for search engines to find and index. In order to optimize your SEO efforts, there are several aspects of design, content, and structure that need to be considered and done well; otherwise, you are cutting off your nose to spite your face.
With on-site SEO, you need to have great site architecture. Your URLs also need to be keyword rich and the URL setup needs to be well protected to prevent duplicate content. The title tag must be unique if you wish to rank the page.
Though Meta descriptions do not enhance your SEO, they are important because they compel visitors to click on the site with their description.
Header tags need to be optimized and you should use one H1 tag in a page along with the primary keyword. Secondary keywords can be used in H2, H3, and H4 tags.
Think of search engines as blind. They see the world and your website by reading code as if it were Braille. Alt tags help search engines to put meaning to the image and these should be included at all times.
Consider contextual links for internal linking, video hosting, and sitemaps to increase click through using rich snippets.
Markups help search engines to understand your content. Having authorship markups help associate the content with the author. Include breadcrumb markups, Rel-Canonical to help avoid duplicate content, and an open graph protocol to control shared content display. A markup such as schema.org can be of tremendous significance. It is an initiative which was launched by search engines jointly to support common schemas by having a structured markup framework online. You can identify a product and an average rating for reviews using schema markups.
When it comes to code, you need a code that is well optimized and clean. There are many knowledgeable code writers and developers on the internet as well as free lessons to help your polish your code writing skills for webpage optimization.
Quick load times enhance user experience and Google takes this extremely seriously. There are various ways to increase speed on your site and these can be handled using plug-ins and modules. You have various tools at your disposal to test load times, especially if you use a WordPress theme.
Keep images to a minimum and Compress the images you have to decrease page load time. Images, graphs, charts, and video are all great ways to retain visitors and improve conversion optimization if done correctly.
Having a responsive design enables the site to adapt to various screen sizes, including mobile and tablet screens. Large screens benefit from most content while small screens only view essential content. Google recommends that you make your site responsive instead of having a separate mobile version. In line with your optimization efforts, HTML5 gives better alternatives as it allows animations, interactivity, and videos to be rendered on the page. Unfortunately, some major browsers do not support these features and you need to have cross browser testing when implementing its elements.
CSS, or Cascading Style Sheets, is also important with coding and this is what controls the overall look of your site. CSS3 increases your web designer’s options and abilities to perform simple tasks like drop shadows, rounded corners, and gradients. It also includes new, advanced layouts. These features provide better styling methods for your webpages.
There are many aspects to making your webpages interactive and seductive to visitors. If you are new to SEO, and websites in general, a great internet marketer can help with every aspect of your website and is often the best way to go.
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