Search Updates: Dynamic Search
June 20, 2012 - News
Facebook Set to Launch Platform Similar to AdwordsDue to allegations of lack of effectiveness in the current Facebook advertising platform, the company is preparing to introduce a new platform which is suspiciously reminiscent of Google Adwords. Advertisers will participate in auctions for ads based on users’ browsing history both within Facebook and in external sites. Facebook apparently intends to directly address popular sales sites and offer them a plug-in that will allow them to offer targeted bids when users connect to Facebook. For example, if a user’s browsing history shows that he/she considered buying a particular product, yet eventually left to another site, the next time he/she connects to Facebook they might see a better offer for the model he wanted.
Microsoft Releases its Own Bing UpdateRefusing to stay behind Google, Microsoft published a list of three important changes made to Bing in May. While the Bing search engine is less important than Google, it is the second most popular search engine on the web – therefore a lot can be learned from these search updates.
- Spelling errors in the URL – as you know, quite a few users use the search box like a browser’s address bar, and now Bing can also fix errors in the URL and view the results page at the top right site
- Better integration of synonyms and complementary terms in the SERP – like Google, Bing sometimes displays results for a certain word because it is similar to the actual search query. The problem is that often, these query proposals are not very relevant, causing unrelated results to be displayed. Bing is now better at identifying which cases do not require query correction.
- More targeted related searches – just like with complementary terms, Bing now displays less irrelevant results.