Google Adds New Ranking Parameter: SSL Security
August 11, 2014 - News
[Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of the parameters that determine ranking. Lo and behold, five months following the conference and while he is on extended vacation, Google indeed inserted it. To support this shift adequately, Google updated a number of features on Webmaster Tools. It’s important to emphasize that obtaining SSL security certificate should be done responsibly and correctly. Site owners should verify that they don’t currently block robots.txt and https scans, and verify that their Analytics tool is updated to track the new https address (instead of the http prefix you’ve had thus far).