Google bids Farewell to Exact Match Results on Adwords
August 19, 2014 - News
[Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing.