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Google Launches New AdWords Feature

New Google Reports Show Where Clicks are Coming From

  Google recently introduced a new feature within its AdWords software, enabling the generation to have more thorough reports. These reports will enable us to see where clicks originate – literally how physically far away the clickers are. What might that be good for, you ask? Great question! Google now lets us define different bids according to distance. Think of George the plumber, working in the Los Angeles area. As you know, LA is enormous – thus a call from a potential client only 20 minutes away is more valuable than a client 90 minutes away. Now, George will be able to define a higher bid for a client up to 10 miles away, and a lower bid for a client located 10-30 miles away. This way, George will be able to divide his budget and prioritize nearby clients. [Click to read the full article on Search Engine Land]   distance report

 

Is this the End of the Authorship Era?

  Several days ago, Google announced the removal of author pictures on search results pages. Google’s John Mueller officially announced that Google was performing swift changes to the visuality of search results, including the aforementioned removal of author pictures. Though Google did not give any particular reason for this change, they provided general explanations (such as an attempt to be more ‘mobile friendly’). According to them, by the end of 2014 mobile searches will surpass PC searches. Another explanation given for this change is that when measuring conversion rates, they did not find a significant difference between results with and without author images. I find this hard to believe, since there are numerous case studies which clearly show that author pictures can boost conversion by as much as 30%, regardless of the result’s ranking within the first page. As I mentioned, Mueller was very vague in his announcement, and he may have been referring to the overall average of all search results that contain author pictures. I personally feel that this change is directly connected to Google wanting to increase its profit from AdWords. Many of the changes Google performed over the past year have improved conversion on organic searches, but as we move further, Google understands that as organic search clicks rise, paid clicks decrease. [Read the full article on Search Engine Land] googleautorship

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