Penguin & Pirate updates rolled out

Penguin update rolled out last week

[Read the original article on Search Engine Land]


After over a year of waiting, Google finally released the Penguin update. This update has to do with links and their quality. This is the longest period of time that has elapsed between updates, since Penguin was first introduced.


Many were surprised to find out that despite the extended time between updates, and in spite of all the speculations, this recent update doesn’t seem to have been that devastating. In fact, Google’s Pierre Far said that this is only ‘a refresh’ and not an update. The difference between a refresh and an update is that in a refresh, Google simply runs the Penguin algorithm again, without adding any new parameters. In that case, it’s odd that it took Google a whole year to release but a refresh. Many industry leaders were positive that this update would be harsher than before, as insinuated by Google’s management.


Though only 1% of search queries in the United States were affected, we shouldn’t be quick to write this off. The refresh just finished scanning US pages, but is expected to run globally in the coming weeks – which means we may be headed for a few surprises.


Google releases “Pirate” update this week

[Read the original article in Search Engine Land]


The Pirate update, first introduced in August 2012, is intended to address websites which commit copyright infringements at an unusual level, and websites which have numerous standing DMCA complaints. Since many Torrent websites meet this criterion, they were those mostly affected. However, numerous other websites also suffered the consequences.


Following Google’s latest update roll out, Searchmetrics’ data shows a sharp decrease in ranking for leading Torrent websites. Below is a graph depicting’s traffic freefall.