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PPC Management

6 Steps to Save your Underperforming PPC Account

6 Steps to Save your Underperforming PPC Account

Pay per click is a very common form of advertising in the online arena. Although Google has done a marvelous job that dabbles in many areas of our lives, the company’s main source of income is paid online ads. Despite the numerous individuals and companies that spend money advertising through Google, many are either dissatisfied with their ROI, or have already given up. The fact is: Google Adwords is a difficult and complex tool to use advantageously.   personal loan income tax It’s very easy to spend your entire budget each month, and not reap conversions. In fact budget control is the most frustrating factor with Google Adwords. Even with large amounts of data, it can be hard to understand why your campaigns have leakage, […]

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How Much Should You Be Spending on Social PPC?

How Much Should You Be Spending on Social PPC?

The internet is growing by leaps and bounds every day, and more and more people are accepting it as part of their daily lives. The presence of tablets, cell phones, and laptops in the constant possession of so many people means there’s never a moment of disconnect. As advertisers, this gives us a unique opportunity to be seen by more potential customers than ever in new and creative ways that bring us right where they want to be. One of the best ways to achieve this is with pay-per-click (PPC) advertising on social media sites, allowing our ads to reach specific audiences and become more effective. If you’re just beginning to consider the benefits of social PPC, there are a few things you need to […]

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Refresh Your PPC Campaigns and Elevate Your Conversion Rate With These Five PPC Tips

Refresh Your PPC Campaigns and Elevate Your Conversion Rate With These Five PPC Tips

Five Quick Tips for Refreshing Your PPC Campaigns and Boosting Conversions It’s easy to get wrapped up in PPC analytics and finding different ways to boost this number and that statistic. We all know the importance of a good landing page and how it’s a crucial part of gaining conversions and we also know the basics of creating an ad. If you are stuck in a rut and the changes you are currently making aren’t cutting it anymore, then it’s time to look at the big picture and refresh those played-out ads. Take a step back and focus on improving the overall user experience and increase conversions. If you think updating a word here or there is not worth your time, check out this ad from Search […]

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Five Reasons You Should Be Promoting Your Products With Shopping Campaigns

Five Reasons You Should Be Promoting Your Products With Shopping Campaigns

Shopping Campaigns: A Better Way to Promote Your Products Recently Adwords introduced shopping campaigns as an option to offer “a better way to promote your products”. These campaigns not only eliminate keyword focused text ads, but they also eliminate going back and forth between different feeds and take out the hassle of digging up pertinent data for each of your products (among many other advantages). Pay Per Click is evolving to keep up with prospective buyer needs and are centered around the popularity of mobile. The mindset is now “get what you are looking for and get out”. If a website can’t provide that instantaneously, then we simply move to the next. If you have been hesitating on whether or not you are ready to upgrade, check […]

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LinkedIn vs Facebook PPC

LinkedIn vs Facebook PPC

Read this Before Investing in LinkedIn vs Facebook PPC You have made the decision to use some social media ads to boost your web presence. Provided you have done your homework, you know what to expect, and have a targeted market. In order to ensure that your social media management plan is effective, there some things you should consider while comparing LinkedIn vs Facebook PPC. We have outlined some advice for you based on real world experience with our client base. Do not make the same mistakes so many others have.   How are Facebook Ads Perceived? Many business owners looking to boost traffic or interaction on their social media spaces think that Facebook is too informal to reach their audience. While this holds validity in some […]

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