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PPC Management

Refresh Your PPC Campaigns and Elevate Your Conversion Rate With These Five PPC Tips

Refresh Your PPC Campaigns and Elevate Your Conversion Rate With These Five PPC Tips

Five Quick Tips for Refreshing Your PPC Campaigns and Boosting Conversions It’s easy to get wrapped up in PPC analytics and finding different ways to boost this number and that statistic. We all know the importance of a good landing page and how it’s a crucial part of gaining conversions and we also know the basics of creating an ad. If you are stuck in a rut and the changes you are currently making aren’t cutting it anymore, then it’s time to look at the big picture and refresh those played-out ads. Take a step back and focus on improving the overall user experience and increase conversions. If you think updating a word here or there is not worth your time, check out this ad from Search […]

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Five Reasons You Should Be Promoting Your Products With Shopping Campaigns

Five Reasons You Should Be Promoting Your Products With Shopping Campaigns

Shopping Campaigns: A Better Way to Promote Your Products Recently Adwords introduced shopping campaigns as an option to offer “a better way to promote your products”. These campaigns not only eliminate keyword focused text ads, but they also eliminate going back and forth between different feeds and take out the hassle of digging up pertinent data for each of your products (among many other advantages). Pay Per Click is evolving to keep up with prospective buyer needs and are centered around the popularity of mobile. The mindset is now “get what you are looking for and get out”. If a website can’t provide that instantaneously, then we simply move to the next. If you have been hesitating on whether or not you are ready to upgrade, check […]

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LinkedIn vs Facebook PPC

LinkedIn vs Facebook PPC

Read this Before Investing in LinkedIn vs Facebook PPC You have made the decision to use some social media ads to boost your web presence. Provided you have done your homework, you know what to expect, and have a targeted market. In order to ensure that your social media management plan is effective, there some things you should consider while comparing LinkedIn vs Facebook PPC. We have outlined some advice for you based on real world experience with our client base. Do not make the same mistakes so many others have.   How are Facebook Ads Perceived? Many business owners looking to boost traffic or interaction on their social media spaces think that Facebook is too informal to reach their audience. While this holds validity in some […]

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Making The Most Of Your Adwords Budget: 5 Key Things to Know

Making The Most Of Your Adwords Budget: 5 Key Things to Know

5 Essential Tips for AdWords Budgeting Online advertising might be cheap, but if you do not know what you are doing, you can quickly exhaust your budget without seeing positive results. Google Adwords is one easy way that you can either generate incredible, consistent traffic to your website or spend a lot of money and see nothing for it. Making the most of your Adwords budget means knowing what you are doing when it comes to keywords. You do not need to take an extensive training course on Adwords in order to become more efficient at buying PPC ads. You can simply tighten your belt by focusing on five key areas in your advertising campaign. Here are the five places you can easily cut back […]

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Five Cutting Edge Tactics To Sharpen Your Advertising Campaign Sword

Five Cutting Edge Tactics To Sharpen Your Advertising Campaign Sword

Steps To Optimize Advertising Campaign One frequently asked question is how to optimize an advertising strategy. My normal answer is… Shoot half as high and try twice as hard; that should do the trick. Of course, I then explain that advertising is not just a problem for small businesses, even the big boys get the advertising blues every once in a while. Here are our five cutting-edge tips to sharpen your advertising sword: Socialize your Ad Campaign Know your Target Lead Capture Promotions Use your Content Writer’s Resource Box Measure and Test Everywhere   How Do You Like Our Ad? Time zones and busy schedules put your friends online at different times of the day and night. One share on Facebook simply will not work. […]

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