Get Back On Track With PPC Management Best Practices
March 24, 2013 - PPC Management
Pay Per Click Marketing (PPC Management Best Practices) is a well thought-out strategy for everyone involved. It is advertiser sponsored, keyword driven, and visitor friendly. In PPC management, the website and/or landing page upon which the ads are placed are owned by the advertiser and are his or her responsibility. The advertisers, who pay for both the carefully researched keywords and costly clicks, get targeted traffic that is searching for what they have to offer. It is keyword driven, so the people who click the ad found it by searching for it. Everyone wins. Of course, nothing is ever that easy, is it. Before we get too far off course, let us look at a few best practices for Pay Per Click Management.
Search Engine Optimization is a Big Part of Best PracticesOf course, it is much more complicated than that, yet the question before us is how to optimize PPC Management through best practices. Starting a PPC campaign is a great way to draw targeted traffic to your site. One thing is for sure, if you were to combine that with killer SEO, you would be unstoppable. That is why Search Engine Optimization is at the top of our best practices list, although that probably goes without saying.
Be The Structure or Use the ForceYou need to envision your PPC structure again. If things have gotten out of hand then you definitely need to step back and look at where your ads are and where they should be. It does not take much to fall behind while bidding for keywords runs rampant and unchecked. In fact, stop, sit down with a cup of coffee, and take a long look at your strategy. If you are still flustered without a clear-cut solution, it might be time to hire a PPC consultant like Dynamic Search Online Marketing Solutions.
Organization is the Key to Your SalvationBecome organized, and start researching those keywords that you bid for so dearly. Start by building a strong keyword list. Now, separate what has probably grown to a hundred ads and place everything into smaller subgroups. In this way, you can keep track of the numbers and receive a higher quality score. You will be much more organized and your targeted landing pages will also be less of a hassle. Once you have everything separated, make sure that you do not forget to select keywords and phrases upon which to focus. Use exact match, phrase match, and broad match so that they will perform to their optimum capacity.
Three Tweaks Before the Ads Touch Down on Landing PagesWhile we are on the topic, now would be the perfect time to use best practices on those landing pages. Now that you have your ads categorized and making sense, and you have the keywords matched and assigned to their corresponding landing pages, make sure that three things occur with your landing pages in mind. This is not something that you want to have to re-do.
- Make sure landing pages are optimized with the best content for SEO and are completely keyword fresh
- Make sure that the landing page and the ads going on them are relevant to each other on style, color, and some related content
- Any ad that touches your landing page must have killer, keyword fresh, SEO-focused keywords with terrific content