LinkedIn vs Facebook PPC
September 11, 2013 - PPC Management
Read this Before Investing in LinkedIn vs Facebook PPCYou have made the decision to use some social media ads to boost your web presence. Provided you have done your homework, you know what to expect, and have a targeted market. In order to ensure that your social media management plan is effective, there some things you should consider while comparing LinkedIn vs Facebook PPC. We have outlined some advice for you based on real world experience with our client base. Do not make the same mistakes so many others have.
How are Facebook Ads Perceived?Many business owners looking to boost traffic or interaction on their social media spaces think that Facebook is too informal to reach their audience. While this holds validity in some industries, that perception is quickly proving less and less true. For newcomers to social media, Facebook ads can be very easing for the business minded. Many business owners get overwhelmed and confused with how to implement their social media and their online ads; which can often mean wasted budget funds or worse, lost clients. Perhaps more importantly, Facebook ads are often more cost effective than that of LinkedIn. They can reach a more targeted audience resulting in increased sales. If Facebook were a country, it would be the third largest in the world, behind only China and India. This power in numbers alone is a huge attraction to Facebook marketing. It is also no secret that Facebook compiles tons of information on its many users. You can use this information and sheer numbers to your advantage, harnessing the power of Facebook… but only if you do it right.
Common Ad Placement Pitfalls to Avoid[custom_list style=”list-1″]
- Make it relevant – Mass Marketing (Spam, Telemarketers, etc) is rarely welcome with consumers. Expect to irritate more people than you sell to if you choose to use mass marketing.
- Make it about THEM – far too often, business owners trumpet the ME, ME, ME, projecting the large ego of their business. The only thing that will turn them off quicker than this is if you spam them.
- Make it valuable – if you cannot offer them a free sample of your work or services, at least make the content they are reading of value. Do not make empty statements or promises, or you will not be in business online very long.
- Make it interesting – you can offer the best product or service in your industry, but if you are constantly inundating them with how awesome you think you are, their thoughts might be different. Keep them entertained through interesting writing, photos, and other ways to connect people to your ads and make them want to click through.