8 Steps to Improve Your Conversion Rate
October 11, 2012 - SEO
Conversion Rate is an integral element for any website owner to consider. The conversion rate of the website is the amount of visitors to a website who actually take action, whether they subscribe to a blog, request a quote, add their email to a list, or contact a business. Conversion Rate Optimization (CRO) is the process by which a website is optimized in order to increase the number of conversions. While fine-tuning a website to achieve this, another goal that should be considered is to decrease the bounce rate of the website. The list below includes 8 factors that are important to look at when analyzing the changes that a website could make in order to improve its conversion rate. These factors help to determine the likelihood of a website visitor converting by taking the next available step.