On-Page Optimization: A Beginners Guide
December 6, 2012 - SEO
It goes without saying that the internet, web sites and optimization are all important components to business today. The internet is a great source of leads, but it is not always easy to get those leads. The process of making your website visible to search traffic is known by the blanket term of search engine optimization, or SEO. This term can refer to many methods of increasing web site visibility, traffic and leads. There are two broad categories of SEO that all practices fall into; on-page optimization and off-page optimization.
- On-page optimization – all techniques and tricks for optimization that focus on your web site, home page, landing page or other primary web presence.
- Off-page optimization – all techniques and tricks for optimization that focus on driving traffic to your site. This includes but is not limited to social media, article/blog posting, pay-per-click campaigns and any other form of internet marketing that is not on your website, home page or landing pages.