Conversion Rate Optimization (CRO) You should know
March 20, 2013 - SEO
Do you remember that moment in the movie The Wizard of Oz where Dorothy suddenly realizes that she could have gone home to Auntie Em anytime she wished? All she had to do is believe it and click those ruby red shoes together. The look on her face was an overwhelming look of comforting realization. She made a complete conversion from a little girl with a desperate desire to go home, into a confident young woman who knows she can. That moment of conversion is what CRO is all about. Conversion Rate Optimization takes a person who is visiting your website and turns them into a customer.