Exclusive Interview With Neil Patel – Talks About What Matters Today
January 15, 2014 - SEO
Neil Patel is Interviewed by Dynamic Search…Everyone thinks that the biggest challenges we’re facing are with big brands, because they want to be ranked high for very competitive keywords; however, this is a big mistake! My vast experience in online marketing includes full responsibility for the SEO strategy of huge brands like Babylon, Caesar’s Entertainment (WSOP) and more, and I can tell you that even though they promote very competitive keywords, they are also more favored by Google as a brand. Don’t forget that they have the money, the means and, of course, the connections to do almost anything they want and be featured on every magazine that counts. In light of all that, however, I wanted to give you, small business owners, some tips and insights directly from the Guru of Content Marketing – Neil Patel. Neil Patel is a serial entrepreneur. He’s currently the co-founder of two online companies that help websites measure and improve user experience, Crazy Egg and KISSmetrics, and he blogs about his business at Quick Sprout. Neil is well known in the online marketing world and is considered to be a leader in the field of content-based marketing. Neil has helped large corporations like Amazon, AOL, General Motors, HP and Viacom increase revenues online. He has also been recognized as one of the top 100 entrepreneurs under the age of 30 by Barack Obama, and as one of the top web influencers according to the Wallstreet Journal. Despite the fact he typically deals with huge clients and brands, I felt it would be beneficial to interview him since he also has a profound understanding of what small businesses need to do in order to rank well and increase visibility. Read the interview below.
The Interview:Ben: Hummingbird is not just another update; it’s the biggest one since caffeine. In terms of web marketing, how are things going to be different and what do you think the implication of having a Q&A driven search engine would be?Neil: In my opinion, companies that invest in content marketing will start to see more traffic and better rankings. The goal of Hummingbird is to answer questions for the users as quickly as possible, and I think it’s good. It’s not about traffic, it’s about helping the user, and if you’re the one providing that data, then more power to you. Ben: It may sound like a cliché, but we support the saying “content is king.” However, local businesses mainly focus their efforts toward co-citations, directories, and reviews. What’s your advice for the small local business community with a small marketing budget? Neil: The thing with small marketing budgets is, I think, you can do almost everything you want. It’s not about budget; it’s more about how scrappy you are. Especially if you are a local business – you can use “get listed” to get yourself in all the local directories for example. You can tell all your customers to go out and post reviews for you and talk about how your company is so great. So it’s about being scrappy, the ones who tend to succeed in search results, in marketing, are the people who are more creative. Ben: The Zebra update is just around the corner, and e-commerce websites are in the cross hairs. How could these business owners prevent devaluation for having hundreds, if not thousands of thin-in-content product pages? Neil: You have to add more reviews from your customers. You also have to have more unique descriptions, because e-commerce websites have the tendency to repeat the same descriptions over and over again. Those are the main things I would look out for, for e-commerce. I would also not worry too much about these updates, you can’t control them – all you can do is provide the best user experience you can and hopefully, if you are doing a good job, you should do well overall in the long run. Ben: As one of the top bloggers in the web marketing industry, what are the three best tips you can give blog owners in order to help them grow their audience genuinely? Neil: There are quite a few tips, let’s get started with the first one:
- Make sure to participate in the social web: most people don’t realize that social media profiles is what drives a lot of blogroll readers, so focus on dig, Twitter, all those social sites. Interact, engage with the community, read responses to tweets, tweet other stuff, respond to questions, whatever it may be.
- Write detailed content: most bloggers tend not to write content that is very thorough, and if it’s not thorough, it won’t do as well.
- Focus on being consistent: without being consistent, you won’t do as well. I think that by being consistent, you will see your traffic going up. Consistency will lead to many people reading your blog on a regular basis.
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