How to Choose the Right Keywords for You
July 9, 2012 - SEO
Keywords are a Core Element of SEOAnyone working on search engine optimization knows the importance of keywords. Keywords are what searched strings are matched against. Choosing the right keyword to optimize is one of the most crucial steps in managing a successful search engine optimization campaign. People use keywords when inputting search queries in search engines. If you would like your target audience to find you, make sure that your content is optimized for the keywords your clients are most likely to use when they search. [custom_frame_left] [/custom_frame_left]
Helpful Tips on Choosing the Right Keywords for Your Website:
- Identify your target audiences and think about the terms and phrases they would most likely type when searching for your products or services online. Consult others and get their opinions: you can ask family members, friends and even customers for suggestions. You may end up being surprised at the keywords they come up with.
- There are two types of keywords you can use to optimize your website: specific and general. Specific keywords are better if you want to reach out to customers more effectively. However, being too specific could hinder your efforts by overly narrowing your audience. Using general keywords, on the other hand, is ideal if your goal is to increase visibility. You should test both types of keywords and identify which one is right for you and gets you better results. Regardless of the type of keywords you choose, keep your keywords as relevant as possible to your website.
- Check your competitors’ websites and find out what keywords they’re optimizing. This is a good way to discover the most commonly used keywords for your type of business.
- If you can think of unusual words or common misspellings that people might use to search for the products or services you offer, include them in your keyword list as well.
- Use keyword tools to evaluate your keywords. Once you come up with a list of possible keywords for your site, you can narrow it down with the help of keyword analysis tools such as Google AdWords. Only use keywords that are popular and drop those that are rarely used.