PPC vs SEO: A Quick Comparison
When making a side-by-side comparison between a PPC type system and SEO efforts, at first glance, it may seem that these methods are quite similar. When used properly they are utilized for completely different purposes. While PPC is used to target potential consumers with paid advertising, SEO is devoted to driving potential consumers directly to its website. The truth of the matter is that there is much more that divides these two methodologies, but both are excellent for their intended purpose.