Ranking Made Simpler: The SEO Manual
June 16, 2013 - SEO
Search Engine Ranking is Quite CompetitiveIf you are like many site owners, a huge chunk of your time is dedicated to researching SEO techniques. There are hundreds, perhaps thousands of SEO guides and blogs along with Google patents available to you. Recently, I realized that what I read and what I ended up doing to optimize search engine results were very different. If you are new to search engine optimization, this process can be overpowering, confusing, and frustrating. This is why I have created an SEO manual to simplify the entire SEO process. This manual is designed to help new SEOs gain improved skills to enhance their efforts. It helps hundreds of sites and pages generate far better rankings, making it a valuable addition to your SEO knowledge. [custom_list style=”list-1″]
SEO Manual WarningIf you can implement Rel=Canonical, have built links, and are well versed with title tags, proceed with the manual. However, if you have no experience with any of the above, an SEO beginner’s guide is a more suitable read.
Ranking Made Simpler: The SEO ManualBefore you can begin, you need to know that there are hundreds of ways to increase search engine rankings. These vary from having published articles about you to Tweeting a link. This manual is therefore an overall framework for optimization and does not highlight every single step. Instead, it gives you a web page ranking outline that you can use as a guide to build your personal campaign. There are far superior methods of SEO and you need to apply them as well as you see fit.
Keyword ResearchOptimization and keywords go hand in hand. The major mistakes many make with keyword research is in using keywords that have great competition or insufficient traffic. Keywords which cannot convert and those that are too broad also do not optimize very often. Of these mistakes, the worst, and probably the most popular is ranking a keyword on its own, or one at a time. It is more productive to rank multiple keywords within your content than trying to force a single keyword. Having a keyword theme is a more suitable approach. Keyword themes are focused on one idea and if well implemented, they produce amazing results. You must know what your visitors want and by having a specific theme, you make it easier for your site to rank well. You must also identify qualifiers. Qualifiers are phrases or words that specify the keyword’s intention. They could be in form of date, price, location, and intentions such as ‘buy’ or ‘sale’. Finding various qualifiers that fit your audience is ideal and you can use any one of the various keyword tools help achieve this goal. Having identified suitable qualifiers for your keywords, pull them onto the Google AdWords Keyword Tool. Once you have done this, you can now focus a strategy on how to beat your competition. Use the keyword set to identify if your phrases can rank well. There are two methods to use.
- Search engine results pages
- The use of automated tools to identify keyword difficulty
Provide Valuable ContentCreate valuable content for your keyword theme. Valuable content generates links on its own and produces loyal fans. Valuable content could be in form of emotional response, perceived value such as the popularity of the author, and others. Content without value is considered spam. You also need to drive your content using channels such as infographics, videos, how-to guides, webinars, or even a blog post. A valuable commodity in content is the title, which needs to be well crafted. While length matters, the depth of your title is also important. Your content should be a deeper exploration of the topic suggested by the title.
Of course, depth of context and word count of your overall page, article, or post correlate to some extent. In addition to this, you should not skimp on web design because a difficult or easy to use design can have a direct impact and decrease or increase the time visitors spend on the site. Easy to use website design can reflect an increase in page views, lower bounce rates, and help to generate organic links as well.
How many one-page sites have you seen succeed? The architecture of a website is a great source of optimization and content hubs make it easier to rank. You also need to link your pages so as to create various exploration points within the site. That being said, content hubs will only succeed if you have a center or hub HQ. This is the authority page which acts as bait for various categories. The hub will typically have the majority of inbound links and act your site’s landing page or HQ. (Your websites pages headquarters, so to speak)
Internal or inbound links are a great way to optimize a page because they bring your content together. As a general rule, keep your sites internal links natural and high up your page for more value. Your anchor text needs to be diverse. You should fit your content around it as opposed to choosing an anchor text for the content. Be careful about over-optimization and ensure that you have structured data in every page. This could be business information, events, Twitter cards, and others.