Six Surprisingly Successful SEO Strategies for Your eCommerce Business
July 14, 2014 - SEO
6 eCommerce SEO Strategies That May Surprise YouOne of the most talked about and thought about business ventures is opening an eCommerce business. Almost every independent, entrepreneurial-minded person ponders the idea at one point or another. Some take the plunge, while others think it would be nice, but stick to their current business ventures. Although simple to start up, eCommerce business is not for the weak. It looks like an easy way to make money. The reality is that it’s not anywhere near as simplistic as everyone makes it out to be. Throwing together a website with some stuff for sale is easy, but just how do you get the right people to your website to buy your inventory?
Photo Credit: Moz.com
Know What Not To Do FirstThere’s something to be said for learning from someone else’s mistakes. When stepping into the competitive, dog eat dog eCommerce world, one of the best things you can do is know beforehand what doesn’t work. [custom_list]
- Pick a niche: It’s easy to pick a broad idea. For example, selling jewelry may sound perfect. However, do you realize how huge that genre is? Effective SEO demands niche marketing. Instead of selling jewelry, focus on a specialty—like handcrafted or diamond.
- Test before you invest: Avoid wasting time and money on a project that no one is going to care about. Before you go nuts with your niche, make sure there is ample interest and that your offer will convert. How can you do this? Try starting with a blog or social media channel. Record the response. Don’t be afraid to test multiple, similar ideas on the same platform, and take feedback into consideration. Gauge which ideas generate the most notable return, and use this information to plan your project in more precise detail. Once you launch, don’t be afraid to hang on to your “test site,” and use it in the future to test new ideas and expansions to your niche.
- Pick the perfect platform: All kinds of platforms are available for building eCommerce stores. Shop around, and test them out before picking one. Find the one that you can adapt to the quickest while producing the most appealing overall results.
- Never, ever underestimate the power of SEO: It’s the biggest no-no because the bulk of your traffic will likely come from your SEO strategies. According to Sean Ogle of Location180, anywhere from 85 to 95 percent of your eCommerce traffic will come from search engines. Obviously, an SEO plan is important. Don’t get caught asking, “How much time should I spend on SEO?” Instead, ask, “How can I create the strongest possible SEO plan for my niche?” Proper implementation will take as long as it takes. Focus less on person-hours and more on quality. Lay a strong foundation now to ensure strong traffic later.
The Basics of a Robust SEO PlanJust what does a stout optimization plan look like? Let’s start with the basics. There are four aspects to a high quality eCommerce SEO program, and they look like this: [custom_list]
- Linkable Content: Regardless of your business type, you likely have a blog. It’s a staple plus for SEO. Use it to write definitive content for your niche with broad appeal. Insert high quality links, but also write the kind of quality that makes people share links to your content.
- Active Blogging: The more active your blog, the stronger your SEO. As you create more content and optimize it with keywords and META tags, you continually strengthen your optimization efforts while building credibility and trust with your customers—the same people who are sharing your content.
- Guest Blogs: Do a little research. Determine where other definitive resources in your market are housed. Make friends, connect, and network. Try and write for these resources. Not only will this generate the ever sought after link juice, but it will also send some direct traffic your way while establishing yourself as an expert.
- Forum Activity: Every industry on the planet has active forums somewhere on the World Wide Web. If you don’t already frequent the ones in your industry and/or niche, track them down. By being active in related forums, you accomplish two tasks. First, you build contacts. Second, you keep up to date on what’s happening within your industry or niche. As an added perk, you generate a few more inbound links to your eCommerce website from posts (put your website link in your signature) and your profile.