SEO

Six Surprisingly Successful SEO Strategies for Your eCommerce Business

6 eCommerce SEO Strategies That May Surprise You

One of the most talked about and thought about business ventures is opening an eCommerce business. Almost every independent, entrepreneurial-minded person ponders the idea at one point or another. Some take the plunge, while others think it would be nice, but stick to their current business ventures. Although simple to start up, eCommerce business is not for the weak. It looks like an easy way to make money. The reality is that it’s not anywhere near as simplistic as everyone makes it out to be. Throwing together a website with some stuff for sale is easy, but just how do you get the right people to your website to buy your inventory? 52df0d58ef4200.72634394

Photo Credit: Moz.com 

 

Know What Not To Do First

There’s something to be said for learning from someone else’s mistakes. When stepping into the competitive, dog eat dog eCommerce world, one of the best things you can do is know beforehand what doesn’t work. [custom_list]
  • Pick a niche: It’s easy to pick a broad idea. For example, selling jewelry may sound perfect. However, do you realize how huge that genre is? Effective SEO demands niche marketing. Instead of selling jewelry, focus on a specialty—like handcrafted or diamond.
  • Test before you invest: Avoid wasting time and money on a project that no one is going to care about. Before you go nuts with your niche, make sure there is ample interest and that your offer will convert. How can you do this? Try starting with a blog or social media channel. Record the response. Don’t be afraid to test multiple, similar ideas on the same platform, and take feedback into consideration. Gauge which ideas generate the most notable return, and use this information to plan your project in more precise detail. Once you launch, don’t be afraid to hang on to your “test site,” and use it in the future to test new ideas and expansions to your niche.
  • Pick the perfect platform: All kinds of platforms are available for building eCommerce stores. Shop around, and test them out before picking one. Find the one that you can adapt to the quickest while producing the most appealing overall results.
  • Never, ever underestimate the power of SEO: It’s the biggest no-no because the bulk of your traffic will likely come from your SEO strategies. According to Sean Ogle of Location180, anywhere from 85 to 95 percent of your eCommerce traffic will come from search engines. Obviously, an SEO plan is important. Don’t get caught asking, “How much time should I spend on SEO?” Instead, ask, “How can I create the strongest possible SEO plan for my niche?” Proper implementation will take as long as it takes. Focus less on person-hours and more on quality. Lay a strong foundation now to ensure strong traffic later.
[/custom_list]  

The Basics of a Robust SEO Plan

Just what does a stout optimization plan look like? Let’s start with the basics. There are four aspects to a high quality eCommerce SEO program, and they look like this: [custom_list]
  • Linkable Content: Regardless of your business type, you likely have a blog. It’s a staple plus for SEO. Use it to write definitive content for your niche with broad appeal. Insert high quality links, but also write the kind of quality that makes people share links to your content.
  • Active Blogging: The more active your blog, the stronger your SEO. As you create more content and optimize it with keywords and META tags, you continually strengthen your optimization efforts while building credibility and trust with your customers—the same people who are sharing your content.
  • Guest Blogs: Do a little research. Determine where other definitive resources in your market are housed. Make friends, connect, and network. Try and write for these resources. Not only will this generate the ever sought after link juice, but it will also send some direct traffic your way while establishing yourself as an expert.
  • Forum Activity: Every industry on the planet has active forums somewhere on the World Wide Web. If you don’t already frequent the ones in your industry and/or niche, track them down. By being active in related forums, you accomplish two tasks. First, you build contacts. Second, you keep up to date on what’s happening within your industry or niche. As an added perk, you generate a few more inbound links to your eCommerce website from posts (put your website link in your signature) and your profile.
[/custom_list] Once you have a strong foundation laid, it’s time to choose sturdy strategies. Some of the less talked about ones are rock solid, especially for eCommerce.  

Surprising Strategies You Can’t Ignore

We all know the strategy staples, like using a well-researched keyword tactic, writing trustworthy content, digging into social media, and creating share worthy material that generates lots and lots of social media (and other) shares. Nevertheless, there are some less talked about strategies that you simply should not ignore: Circles with Numbers oneThink global, act local: eCommerce naturally brings with it a global mindset. It’s Internet-based and there is the potential of people from all over the world pursuing and purchasing your inventory. While it is critical to customize your site for global exposure, it’s just as important to your SEO to customize your portal to suit local traditions and taste. With Google stepping up to bring more and more light to local establishments based on the user’s location, you need a finite balance on your website so people recognize you as a global brand, yet at the same time feel comfortable and at home while navigating your portal. Don’t forget to incorporate local keywords in your keyword strategy, by the way. Circles with Numbers 2Tailor product descriptions: It’s kind of like the quality content strategy, but much more precise. Search engines like unique pages with relevant content. Many eCommerce businesses try to avoid the hassle of unique content when creating their product descriptions. Copying and pasting the same generic description with minor tweaks saves time, but it does nothing to boost your SEO. Take the time to custom tailor each and every product description. Look at it as an opportunity to give the reader a balance, detailed view of all the important product attributes—the ones that will really matter to the customer. Naturally insert a keyword or two and you’ll have a potent SEO tactic. Uniquely tailored product descriptions will be like SEO minions out to pull lots of traffic to your business. Circles with Numbers 3Optimize your product pages: You need to understand how potential customers will attempt to reach your product pages and optimize accordingly. This brings a whole new meaning to well research keywords because you’re not just researching for your website; you’re breaking it down to individual product pages. Tailor keywords per product page and weave them into the page content, headline, titles, and product description(s). By helping users land on the exact page they need, you’ll promote traffic and stronger conversion. Circles with Numbers 4Reduce site load time: How long do your pages take to load? People, especially customers, aren’t going to wait when they saw another dozen or so options before clicking their way to your website. The longer the loading time, the more likely you are to face abandonment issues. As a rule of thumb, a load should take no longer than 3 seconds. Circles with Numbers 5Get familiar with 301 redirects: What happens when you discontinue a product? Eventually, there’s no need for the page, right? The worst thing you can do to your SEO is create broken links. Conserve the power of your inbound links instead. How, you ask? Get to know how to use 301 redirects. These handy little tools will help conserve the power of inbound links in pages that you have deleted from your website by now. The redirect will push traffic to an alternate page with appeal for the visitor who was looking for the previous link. 06Explore global business: Isn’t this more a marketing versus SEO tip? Yes and no. You see, if your goal is to achieve status on the international marketplace, you’ll likely have to invest a substantial amount of money in marketing and promotion to be successful. However, why take the monetary risk if your product line may or may not hold enough appeal for the global scene? You don’t have to. By using the SEO tips we’ve already covered, you can use a simple portal like eBay or Amazon to test market your inventory on the international market. Not only will you lay the groundwork for global SEO, but you’ll also be conducting on-scene test marketing with little to no investment. The cornerstone of every successful eCommerce business hinges on deploying strong SEO techniques effectively and consistently over time. Put these tips to use and you will be well on your way to gaining the right visibility in a heavily competitive business world.

Author


Avatar