Understanding How Prospects Find Your Business Is Powerful Knowledge
July 2, 2013 - SEO
How do Prospects Find Your Website?Once upon a time on an Internet far-far removed from today, if your website was found at all, it was found on a search engine. Today, that is no longer the case. There are so many ways of finding a website now and the number is increasing year by year. Knowing these tactics can improve your website’s visibility. Here are a few of them: [custom_list style=”list-1″]
- The Search Engines: Google, Yahoo, Bing, Others
- Local Search Engines: The Yellow Pages, Social Search, Yelp
- Social Media: FaceBook, LinkedIn, Others
- Video: YouTube, MetaCafe, Google Videos, Others
- Creative Content Distribution: News Publishing Websites, Article Websites, Blogs, Many Others
The Search EnginesPretty much everyone knows how to use a search engine. You type what you are looking for and Google or Yahoo gives you a list based on how you worded your request. The trick to being found on search engines will depend upon how well your website is search engine optimized. It also depends upon the words in the search. Known as keywords, search engines pull a list of websites that optimize with the keywords used in the search and presents in order of rank. Your rank depends largely on original content and diversified backlinks leading to well-ranked websites.
Local Search EnginesIn order to be found on local search engines, you should register with Google Maps and Google Places as they will then automatically feed your website to the local search engines that depend on the big names. There are local directories to which you can sign up as well.
[custom_frame_center][/custom_frame_center]To be found in Social Media means being involved in social media. You may already have a Facebook page. Do you also have a Facebook Business Fan Page? The business pages in Facebook that are original, and have a ton of information in them can become popular fairly quickly. This helps as Facebook automatically links you into Google’s search engine. Link your business page to your blog and populate it with interesting content to help grow your popularity.