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Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Recent Changes to Advertising on Facebook We all know Facebook dominates the social media world and businesses are cashing in on this trend. With all the recent Facebook updates, it’s hard to keep track of exactly how to go about promoting your page. Recent updates to advertising allows business owners to really hone in on their target market and deliver tailored messages through paid advertising.  However, they have dramatically impacted business pages by pushing updates down the news feed. This lowers the organic reach for business postings and for some this can even be as low as 1-2%. No more

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Google Plus vs. Facebook

Google Plus vs. Facebook

Battle of the Social Networks The vast majority of business owners have already started using social media websites as these are one of the most powerful tools when it comes to website promotion. However, not every social platform is as equally efficient as the others are in regards to business promotion. Some social media websites are more popular than others are and some are just more suitable to one type of business than another is. In this post, we will determine the following… which one is generally better for business promotion – Google+ OR Facebook. Is Google+ More Interesting For

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Social Media Marketing for Dummies

Social Media Marketing for Dummies

Beginner’s Guide to Social Media Marketing Social Media Marketing has opened the floodgate on an entirely new way to get your Brand and product in front of the public eye. Just 10 years ago, it was business as usual. We wrote ads, made videos, used email campaigns, and did all the things that were available to us in order to get our products in front of a mere fraction of the population. (At best) Now, thanks to Social Media, we can be seen by a huge chunk of the pie. Social media has taken the oldest form of advertising… word

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Six Incredibly Easy Steps To Build The Perfect LinkedIn Prospect List

Six Incredibly Easy Steps To Build The Perfect LinkedIn Prospect List

LinkedIn Prospect List Building There are many articles and blog posts about Market prospecting on LinkedIn. Most of them deal with using outside influences, like blogs, articles, social media, and your company page. Many of these articles teach the steps involved in stalking your connections, akin to fattening the prey for the sales kill. There is a better way to find meaningful prospects outside of your connection pool and it was LinkedIn that created it Grooming prospects on LinkedIn is certainly possible, but not very professional unless you do it ethically. We know an infinitely better, far less painful, and dubiously less underhanded

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Six Power Tools That Engage Social Market Influencers

Six Power Tools That Engage Social Market Influencers

Social Media Power Tools In 1940, a study called the Multi-Step Flow Model was conducted by Sociologists’ Paul Lazerfeld and Elihu Katz. The amazing topic was on political communication between ordinary people. (Published Paper: The People’s Choice) In 1955, the long awaited book garnered acclaim as the handbook for the theory of Personal Influence. Concisely, people are influenced by opinion leaders, who in turn are influenced by media. If true, media really does not have to appeal to the masses, just targeted influencers who will be followed by the masses. Social marketing takes that very page from the book and

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