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Twitter Update: The social sharing site adds new advertising options including Native ads

Twitter Update: The social sharing site adds new advertising options including Native ads

Twitter overhauls advertising with Native ads The saying “Keeping up with the Joneses” comes to mind when hearing about the long list of updates that social sharing sites have been unveiling recently. Just when you thought Twitter was falling short for business advertising options, they attempt a comeback in order to keep up with the competition. This comes just in time as other social sharing platforms like Facebook and Google+ amp up their advertising offerings. Beyond the recent profile layout and design remodel that features a similar look to Facebook with the profile picture moving to the top left corner,

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LinkedIn Outreach: 5 commons mistakes that are hurting your efforts

LinkedIn Outreach: 5 commons mistakes that are hurting your efforts

Five LinkedIn Outreach Mistakes That You Are Probably Making   For B2B, LinkedIn is an essential piece of the outreach pie. LinkedIn’s Inmail, (for premium members) allows you to send messages to member profiles and also relays the message to the account holder’s email address. For B2B marketers looking to connect, LinkedIn is incredibly useful. The mass amount of communication outreach prospects is huge and the best part is you don’t have to be privy to any of their location or contact information. Regardless of your goals for reaching out, LinkedIn makes it convenient for those of you who are

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Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Recent Changes to Advertising on Facebook We all know Facebook dominates the social media world and businesses are cashing in on this trend. With all the recent Facebook updates, it’s hard to keep track of exactly how to go about promoting your page. Recent updates to advertising allows business owners to really hone in on their target market and deliver tailored messages through paid advertising.  However, they have dramatically impacted business pages by pushing updates down the news feed. This lowers the organic reach for business postings and for some this can even be as low as 1-2%. No more

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Google Plus vs. Facebook

Google Plus vs. Facebook

Battle of the Social Networks The vast majority of business owners have already started using social media websites as these are one of the most powerful tools when it comes to website promotion. However, not every social platform is as equally efficient as the others are in regards to business promotion. Some social media websites are more popular than others are and some are just more suitable to one type of business than another is. In this post, we will determine the following… which one is generally better for business promotion – Google+ OR Facebook. Is Google+ More Interesting For

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Social Media Marketing for Dummies

Social Media Marketing for Dummies

Beginner’s Guide to Social Media Marketing Social Media Marketing has opened the floodgate on an entirely new way to get your Brand and product in front of the public eye. Just 10 years ago, it was business as usual. We wrote ads, made videos, used email campaigns, and did all the things that were available to us in order to get our products in front of a mere fraction of the population. (At best) Now, thanks to Social Media, we can be seen by a huge chunk of the pie. Social media has taken the oldest form of advertising… word

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