Humans are social animals. People love to talk and share. Heart to heart discussions, small talk, gossip or chit chat, conversation and interaction are a major part of the day for most of us. How can you use that social nature to further your web marketing efforts? You can leverage this tendency by using social media marketing techniques.
Researchers at Harvard University conducted a study that proved that the thing that people love to talk about the most is themselves. By scanning the brains of participants, they found that the highest degree of mental pleasure came from relating personal information. What does this mean for you?
Customers Will Share Their Experiences
Everyone loves a good deal. When we get one, we also like to share, even if it is just bragging about the good deal we got. Today, social media has replaced a talk over the fence with a neighbor. People can now share their good news with many at the same time through a single social media post. By making it easy for them to identify you and share your information, you can turn each of those social updates into an advertising opportunity for your company.
People Want Personal Recommendations
There are two aspects to this subject. One is trust and the other is peer pressure. Both can be highly motivating factors that you can use in your web marketing.
Trust is important on many levels. Economic pressures make people leery about spending their hard earned cash. They want to be sure that they are dealing with a company that they can have complete confidence in. A personal recommendation from a trusted friend is probably the best form of advertising you can get. Social media lets people ask for and receive personal recommendations quickly and easily.
The other factor to consider is peer pressure. This term often has a negative connotation, but it can also have a positive effect. If you have a number of satisfied customers who are giving you glowing reviews, this can help drive more business your way. Prospective clients may reason that everyone else is using your company and loving the results, so why shouldn’t they? Having a social media marketing effort in place can make you visible, accessible and easily referable.
Creating a Community Increases Visibility
Social media allows for the easy creation of communities of people who share common interests and likes. This can even be a preference for a particular company or brand. By building and then tapping into such a community, you can greatly increase the visibility of your company. With increased visibility comes the prospect of increased sales. And many of these social sites have a viral nature, so you never know when something about your company may explode into the public consciousness.
One way to build this community is by having easily identifiable links to some of the more popular social media sites prominently displayed on your company blog and website. Video is extremely popular now, and by incorporating video, along with a quick and easy way to share it with others, you can extend your marketing reach considerably.
Social media continues to change and evolve. Make sure your company adapts right along with it to maximize your web marketing potential.
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