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Case Studies

Branded vs Non Branded Keyword Research

Branded vs Non Branded Keyword Research

As we all know, keyword research is among the most important parts of any SEO process. Numerous tools and methods are available for performing optimal keyword researches.  However, most SEO agencies employ their own unique methods to select the best and most bankable keywords for their clients.   Recently, I happened to read an interesting post about the distribution of website visitors according to the number of words in the original search phrase. This article mentioned (as shown in the graph below) that the majority of new visits came from two-word search phrases.   Keyword Research In light of this variance, how can an internet marketing company choose the best keywords and phrases? Single keywords? Two word phrases? Perhaps a three-word phrase is optimal.  Maybe more. Will this statistic […]


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