In the last year alone, Google has released almost 600 updates to its latest version of the search engine algorithm called Google Panda. Only the really big updates are actually numbered which is fortunate since the others are more like Google tweaks than updates. Tracking these updates by date and number may allow many webmasters to understand the rise and fall of numbers so erratic that they might as well named it Google Roller Coaster instead of Panda. A word of warning Google has never been forthcoming with exactly what was being done during these updates. This list is more of
Read more →The year 2012 has brought about many updates in Google’s SEO. Early 2012 saw the release of Google’s Panda algorithm, which seriously affected the way SEO works. New practices implemented with the release of Panda meant that the way SEO is used has had to change. Here’s an overview of the most influencial changes: Duplicate Content One of the adjustments that has had the biggest impact is that Google is now far more strict about duplicate content. Sites showing exact matches of strings of words are now penalized in search results. This has caused web masters to be more
Read more →10 recent Google algorithm changes Next to traffic and conversion rates, perhaps the next most crucial thing internet marketers set their eyes on is Google’s algorithm changes. Arguably the most significant search engine in the internet, Google is at the forefront of any search engine optimization endeavors. The landscape of SEO is defined by how Google shifts from one paradigm to another. The search engine’s commitment to provide the most relevant, trustworthy, and deserving search results is the root of its timely algorithm updates. Listed below in descending order are the ten recent algorithm changes Google has employed as of
Read more →Who would have ever thought webmasters would want a tool that would disavow a link that is pointing to their site? After all, a link to your site increases its popularity, in turn, increasing its ranking in Google’s search engine. If anyone “Googles” your site, you want it to end up number one in the search results. The higher your website’s ranking in search engine results, typically the more visitors it will receive. So why on Earth would anyone want to disavow a link to their site that may increase its popularity, search rankings and number of visitors? This is
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