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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

While email might be considered old and antiquated, compared to social media, email is not dead.   91% of US consumers use email every day. Email marketing provides the most direct line of communications for turning leads into sales.Building your own list of current customers, past customers and prospects is the best way to start an effective email marketing list and you should use your website, storefront, front desk, and every phone call as an opportunity to get permission to email your customers.Oftentimes, you’ll want to provide something that willSEE DETAILS

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Marketing

Structured data is getting much popularity day by day, search engines like Google and Bing are continually suggesting webmasters to implement a structured data markup into their websites. Despite that, you would find a few websites that have seriously taken semantic markup into account.   The Majority of webmaster find it difficult to apply all the necessary structured data attributes, but it is required for them to understand the value of it as structured data helps in improving search ranks and organic traffic of a website.   This article willSEE DETAILS

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Marketing

Proximity marketing has opened new doors for local businesses looking for more direct relationships with their customers. The use of GPS, Cellular, WiFi, and other technologies has given these businesses the power to increase revenue, brand loyalty, and growth.   Some of the biggest brands, including Apple and Coca-Cola, have harnessed the power of proximity marketing. They are industry leaders and innovators in its implementation.   The Growth of Proximity Marketing Proximity marketing allows your business to target a market within a geographical area. In use for a number ofSEE DETAILS

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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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Marketing

Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO?   This article takes a look at how website navigation isSEE DETAILS

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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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Marketing

A Guide for Hosting Guest BloggersNumerous posts have been published about guest blogging and there are a number of resources available for those looking to guest post. However, there is very little information about the process of accepting posts to your website and I feel those details are often glazed over. The process and the suggestions are from my personal experience and I think you’ll find it useful if you allow guest writers on your website. This is not a research paper but more of a quick summary and guideSEE DETAILS

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Marketing

Five Upcoming Conferences to Pencil InYou’ve probably already heard some of the buzz on the blogs or your newsfeed about SEO and Marketing conferences coming up. They definitely do not make it easy for those of us trying to prioritize which ones to attend. These conferences provide a lot of tools and powerful knowledge from some of the best in the industry, but they also mix in a little fun with social events as well. We hope by sharing some of our favorites that it inspires you to narrow down your topSEE DETAILS

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Marketing

The Best SEO and Web Marketing Blogs to FollowThe SEO and Web Marketing industry is never static and what’s hot today might not be tomorrow. Our tools and resources for staying current have become one of our greatest assets. Online marketing blogs are really the centerpiece or Holy Grail for keeping with the latest news and changes within our industry. Why? Some of the greatest industry experts have their own blogs as well as most of the top news source websites. Turning to the blogs are those in need of consistentSEE DETAILS

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