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Marketing

Are Featured Directory Listings Really Worth It?Contrary to popular belief, a web directory is not a search engine, as many people that are new to the internet believe. It does not display websites based on keywords. A web directory displays webpages based upon categories and subcategories. A web directory links websites to the category not based from one page but by the overall website. The listing is usually found in a search by people rather than by search engine. Web directories provide categorized links. The difference between a listing andSEE DETAILS

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Marketing

Three Misconceptions about Web MarketingWith SEO and Web Marketing constantly evolving, it’s hard to keep up. One minute you are hearing guest blogging is the best thing ever and the next minute guest blogging is dead. Unfortunately, this is merely a fact of life in this industry. You have to learn to roll with the punches and constantly be open to change and more importantly, know when to make changes. Constantly changing title tags and keywords (that have been working really well for you) is one example of when you needSEE DETAILS

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Marketing

Inspiring Quotes from Web Marketing and SEO leadersIt’s easy to get lost in the SEO shuffle and tangled up in the vast internet marketing world. Many find themselves stuck in a rut of mediocre results and less than extraordinary content. With the SEO industry constantly changing and the challenges that present themselves daily, we wanted to share some inspiration from some of the best in the industry. These are some good reminders for those in the industry and valuable pieces of wisdom for those just beginning to step foot into SEO and Web Marketing.   “Don’t optimize for conversions,SEE DETAILS

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Marketing

Yahoo Cuts Their Do Not Track Option for UsersYahoo’s DNT (Do Not Track) policy, which allows users the choice to opt out of third party web-based tracking, will no longer be available. The tracking is done on all Yahoo owned platforms across the board including sites like Flickr and Tumbler. Users will once again be closely monitored and followed online. While Yahoo still offers users the ability to cease targeted advertisements, everything else is now back in their hands. This comes just two years after Yahoo’s DNT policy was initially announced.SEE DETAILS

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Marketing

 The Ultimate Guide for Promoting Your ContentNow that everyone and their mom has jumped on the content bandwagon, it’s high time you actually do something with this praiseworthy content. Whether you are creating the content for yourself or a client, it can be overwhelming to attempt breaking through the enormous cloud of content. Do you feel like your wheels are spinning, and you aren’t getting anywhere? Making a name for your business or brand is now highly dependent upon your ability to provide great, quality content. We know this…right? ButSEE DETAILS

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Marketing

Mobile Marketing For Your Local BusinessIf you have a local business and are not utilizing Mobile Marketing, you may want to reconsider your marketing efforts.  For those who aren’t familiar with the term, Mobile Marketing refers to marketing efforts that are utilized through devices like phones, tablets, and kiosks. [custom_frame_center][/custom_frame_center]  While the younger generations are mostly responsible for the recent surge of mobile searches, the “more experienced” population usage is steadily increasing as well. Recent studies show businesses that have incorporated mobile into their plan are seeing increased traffic andSEE DETAILS

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Marketing

Four Steps to Managing your Online Reputation  There are many reasons you want to be in the know with what people are saying about your business, but the most important one is keeping a positive online reputation. Without a doubt, having a negative brand image can be detrimental to the success of your business.  This can seem like a daunting task for companies big and small, but let’s break it down into the four key components you will want to address first: Do Your ResearchTake a look at what’s out there:SEE DETAILS

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Marketing

Is Content Shock Risky Business?  Wow! What an incredible ride content marketing has taken. If the rumors are true, content and content marketing has gone from one extreme and may now be approaching the other. Like a roller coaster with all its ups, downs, and loopy-loops, marketers and freelance writers have seen it all.From One ExtremeMarketers and writers who have been in the game since the 90s know what that first extreme was like. The fight to produce quality content while stuffing keywords into it, made good writing difficult. Later,SEE DETAILS

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Marketing

Tips For Successful Content MarketingFor the acquisition of customers, building an audience, and brand recognition, content marketing is more than the new norm. The creation of content to publish and share on the internet is now the cornerstone of marketing and is branching out into a mobile world. The largest and only real marketing competition comes from the television/radio combination that enjoys the strength of billions of people daily. The day is coming, however, when the strength of numbers will no longer apply. Television is a one dimensional marketing tool.SEE DETAILS

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