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Read original article on Search Engine Land In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad.   payday loans baton rougeinstallment loans in california no credit check   Store Visit How it works: Google willSEE DETAILS

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Read original article on Search Engine Land  A little over a week ago, Groupon announced a new option for opening business pages on its site. These pages will enable businesses to manage their online presence by adding images, client testimonials or special offers for Groupon customers, such as Happy Hours, nighttime specials, loyalty clubs, discounted bundles and more. Moreover, the clients can leave immediate feedback on the business page, and even interact with the company by requesting a ‘deal’. This last option may be Groupon’s response to critics who believeSEE DETAILS

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Penguin update rolled out last week[Read the original article on Search Engine Land] After over a year of waiting, Google finally released the Penguin update. This update has to do with links and their quality. This is the longest period of time that has elapsed between updates, since Penguin was first introduced. Many were surprised to find out that despite the extended time between updates, and in spite of all the speculations, this recent update doesn’t seem to have been that devastating. In fact, Google’s Pierre Far said that this is onlySEE DETAILS

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[Read the original article on Search Engine Land]   After nearly 20 years, and following an impressive record as the primary search engine prior to Google, search giant Yahoo! announced this week it would be terminating its website directory:     Most rightfully view Google as the unwavering ruler of the search world, but few recall that internet searches didn’t begin once Google was founded. Before Google was around, the most popular way to find websites online was through Yahoo! Directory, which was conveniently sorted according to categories and themes.SEE DETAILS

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[Read the full article on Search Engine Land]   Buffer recently experienced a 90% drop in their traffic, and reported having receiving a manual penalty from Google. A message about this penalty was found in their Webmaster Tool, leaving no doubt as to the existence (and effect) of this penalty. After thoroughly inspecting the website and approaching John Muller, it became clear that this was caused due to a bug on Google’s side, which lead them to mistakenly assign a penalty.     Originally, it was believed that the penaltySEE DETAILS

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[Read the original article on Search Engine Land]   Following a three month test, Google finalized the removal of author pictures from search results, as well as the ability to track this data through Webmaster Tools. According to Google’s John Muller, this decision stemmed from an effort to unify search results visually on mobile devices and PC, since author images look bad on smaller screens. Additionally, Muller mentioned that the difference in conversion/CTR between results with and without author images was negligible.   In recent years, Google has made anSEE DETAILS

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[Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing. The close variants option is highly used today, and is meant to enable us to reachSEE DETAILS

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[Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of theSEE DETAILS

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Organic Search Responsible for over 30% of Traffic to Car Insurance Websites in Junebad credit loan interest rates[Read the original article on Search Engine Watch] According to a report distributed by Millward Brown Digital, during June at least 3 out of 10 visits to car insurance websites originated in organic search results, with insurance giant State Farm topping this statistic with 36%. The report cites the importance car insurance websites place on SEO. This includes, of course, ranking in the first page of search results for main keywords, but alsoSEE DETAILS

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This week, Google launched a new AdWords mobile app that enables users to edit ads and even set up localized ads according to zip code, city, country etc. While this is a great improvement, we’re still waiting for a fully designated AdWords app that will enable us to manage campaigns from start to finish, including analysis. easy financial loan increaseCheck out what this new app has to offer by viewing the video below:    

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