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RKG quarter-annual reports about digital marketing released recently reveal a few interesting pieces of data. According to the reports, the overall volume of mobile traffic amounts to 34% of all traffic, a 3% increase compared to the previous quarter and an impressive figure in itself. Another interesting piece of information revealed has to do with search privacy. As we all know, in the past we were able to view all traffic paths to our website, including keywords in which it originated. Thanks to this, we were able to plan andSEE DETAILS

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Cortanna & Bing Will Soon Include New Academic Search IntegrationMicrosoft just announced starting this Fall, Cortanna, which is Microsoft’s version of Siri, will be getting advanced academic search integration. Search Engine Land reported, “Adding a blow to Google, Microsoft added that “instead of treating scholarly information as a separate search engine – as competitors,” clearly implying Google here. Microsoft Bing will make the academic data as “a first-class citizen in Bing search results.” Integrated data/search is next on the list for the Bing Search Engine. Cortanna is Microsoft’s version ofSEE DETAILS

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Google Outranking Yelp in the Search ResultsAs reported by Tech Crunch, a document leaked showing Google ranking themselves higher than Yelp in Local Listings. On top of that, even when the search specifically includes the term “Yelp”, Google is still being shown ahead of the review site. The study talks about searching for a restaurant called Gary Danko, which is a pretty popular restaurant in the San Francisco area. Even when the search term includes “Gary Danko Yelp”, the first result shown is the restaurant’s website with reviews published on Google,SEE DETAILS

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Google’s Matt Cutts Taking an Unlimited LeaveMatt Cutts, head of Google’s spam team and the man most recognized within the SEO community, announced this week he’d be taking an unlimited leave from his position. One of the reasons he cited for the decision was that a promise he made his wife to move to a more lenient position after 4-5 years of work… which was about 15 years ago. Cutts is one of the most influential figures at Google, and he served as the face of the brand in differentSEE DETAILS

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New Google Reports Show Where Clicks are Coming From  Google recently introduced a new feature within its AdWords software, enabling the generation to have more thorough reports. These reports will enable us to see where clicks originate – literally how physically far away the clickers are. What might that be good for, you ask? Great question! Google now lets us define different bids according to distance. Think of George the plumber, working in the Los Angeles area. As you know, LA is enormous – thus a call from a potential clientSEE DETAILS

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Facebook Engagement is Higher on Weekends and Evenings, According to New ResearchA new research study which examined approximately 5,000 pages and over 1.6 million posts found numerous conclusions which may surprise you. Contrary to popular belief, marketing activities held midweek don’t yield the maximal level of engagement (number of interactions per post). This research showed that despite the majority of businesses conducting marketing activities during the workweek and working hours, the level of engagement measured was actually 25% higher on weekends. However, don’t be quick to shift your marketing focus altogether;SEE DETAILS

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Amazon Introduces New Local Review ServiceLast week, it was reported that Amazon is about to launch a new local review service, similar to Yelp. In the past, numerous companies like Grub Hub and Open Table attempted to compete with the giant review website to no avail and ultimately became successful by joining their opponent.  Yelp reviews are hurting people!I’ve wanted to get to the bottom of this for some time now, but never had all the information to conduct a proper unbiased research. However, the complaints are all over and weSEE DETAILS

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Google Ads aren’t Showing Soccer-Related OffersAfter four long years of waiting, the World Cup is currently taking place in Brazil. With such a monumental sporting event currently underway, one may wonder why Google Ads aren’t showing soccer-related offers. The reason is that FIFA, the organization behind the World Cup, has registered trademarks for numerous relevant phrases, including: “World Cup”, “FIFA”, “Copa 2014” and even “Brazil 2014”. Given that Google’s already been burned before for infringing on trademarks, you won’t see any Google ads directly referencing the World Cup. According to Google’sSEE DETAILS

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Pinterest Accompanies Twitter and Facebook with Sponsored AdvertisingPinterest joins the ranks of Twitter and Facebook by enabling businesses to sponsor pins. This somewhat expected move was most likely a result of Pinterest’s most recent round of funding, during which they raised 200 million USD according to an estimated market value of 5 billion USD. So far, over 750 million USD have been invested in Pinterest, and the company likely realized it needed to begin justifying their estimated market value through monetization. This move doesn’t come as a surprise, seeing as PinterestSEE DETAILS

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TV and Digital Campaigns are Just as Effective on Their OwnA recent study conducted by Nielsen suggests that cross-channel campaigns, i.e. campaigns that combine TV and digital exposure for video commercials, are no more effective than campaigns launched on either platform by itself. The reason, they believe, is failure to construct media plans constructed for each specific medium.   The study found that while TV campaigns reach over 60% of their target audience, the same campaign only reaches 11.4% of its target audience online. All in all, under 8% ofSEE DETAILS

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