Complete keyword research is a necessary part of good search engine optimization. Many people do not understand the importance of this step. However, without this step all of your optimization efforts could be wasted.
Many website owners think that they know their industry or niche well enough to know the keywords they should be targeting. However, they may be losing a lot of site visitors if all of the potential keywords for the site are not targeted. There are several reasons keyword research is important:
- The primary keywords that you want to target may be very popular or too simple. Our keyword research will identify specific keywords and phrases that are typically searched for by real internet users.
- It is important to have a full understanding of what people search for. This includes common misspellings, keywords with locations, or combinations of keywords. Complete keyword research discovers the search terms that are being used to find companies or products and services like yours.
- Targeting the right keywords is important for sales conversion and will help increase your site’s traffic. By using effective keywords, you can be sure that your traffic is interested in what your company offers. This will lead to a higher conversion rate, meaning that the majority of the traffic to your site is making a purchase or turning into qualified leads.
Our company can greatly assist you in your optimization efforts by completing keyword research for you. We have the knowledge and experience necessary to discover which keywords are appearing in actual search terms, and how often those search terms are entered into the search engines. This gives you valuable information that can be utilized for optimization efforts. It is very important that you have this keyword research completed prior to optimization and the building of your website.
Our company has a vast amount of experience in search engine optimization and keyword research, and can complete a total research of possible keywords in just seven days from the time of your order. If you are still not sure if you need keyword research, contact our company for more information. We will examine your current keyword targets and let you know if we feel you can benefit from this service.