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FAQ

About Web Marketing

What is SEO?
What is the difference between organic search results and paid search results?
What is white-hat SEO and black-hat SEO?
How do you gain more backlinks?
Why do you need to optimize your website?
What is a landing page?
How can SMM (Social Media Management) benefit my business?
What is mobile marketing?
Can small businesses still benefit from SEO services?
What is link removal/detox?
What is keyword targeting?
What is content marketing?
What exactly do you provide for Social Media Management (SMM)?
How do I know which social media websites I should utilize for my business?
Why is web marketing essential to all businesses?
What is bounce rate?
What is CTR and why is it important?
I’d like to get a proposal, but I’m not entirely sure of what I need. What should I do?

I need help with…

I’ve recently invested money in PPC advertising and have not seen any return on my investment. Can you help with this?
Help! Google penalized my website. What do I do now?
How do I know if I have a manual or algorithmic penalty?
My business received negative reviews on various sites. Can you help remove these reviews?
My business is unique within its industry. Can you create a customized web marketing plan for us?
I am a local business and want to rank higher. Is this something you can help with?

About Dynamic Search

Why should I choose Dynamic Search over other web marketing companies?
Are you experienced in one particular niche or do you possess a variety of specializations?
Are you a registered company?
Do you only deal with SEO?
Where are you located?
Is it possible to obtain reviews about Dynamic Search from former or existing clients?

Process and Results

How long will it take until my website ranks on the first page of search results?
What will I get in exchange for my money?
Can you guarantee my website will rise to the top spot of search results?
Will I receive monthly progress reports?
How does Dynamic Search achieve visibility increase?
What happens in the event that I wish to discontinue the service?

What is SEO?

SEO (Search Engine Optimization) is the process of increasing online visibility in the organic search results. The SEO process consists of two parts that are equally important: on-page and off-page elements. Read about the full SEO process here

What is the difference between organic search results and paid search results?

Organic search results are those that appear on the main part of the search engine result page (SERP), while the paid search results are featured on the right and top parts of the page labeled “Ads”. Generally, organic search results are the most utilized and clicked through, but both paid and organic results have their advantages.

What is white-hat SEO and black-hat SEO?

White hat SEO is practicing and upholding the ethical standards set by the major search engines. On the contrary, Black hat SEO is yes…you guessed it…the opposite of white hat SEO. Black hat SEO practice involves spamming and keyword stuffing in order to climb the ranking ladder, which usually results in devaluation and sometimes even penalty.

How do you gain more backlinks?

You stop trying so hard. There are few methods that are considered to be kosher like, US directory listings, high quality guest posting (careful here!), and some other outreach methods. For the most part, you should focus on creating content that you would link to if found on a website, and guarantee, people will do the same. Here is the full process

Why do you need to optimize your website?

The growth and success of your business is highly affected by the search results page rank, seeing as the majority of users do not click past the first page results. Many searches are done for informational purposes and users don’t always know what they are looking for. They may know the topic of interest, but are inquiring about a business for purchasing products or services. If customers can’t find you, you are missing out on a large number of potential conversions. Thus, making SEO a pertinent piece of your online marketing efforts.

What is a landing page?

Think about a landing page as a final destination page for your customers to land on in order to convert or make a purchase. They are key for paid advertising campaigns, e.g. a landing page that doesn’t relate can immediately cost you a conversion because of low performance. You want your landing page to be the furthest step down in the buying funnel or very close to it.

How Can SMM (Social Media Management) benefit my business?

Social Media Management is all about connecting with your fans and communicating through the various platforms. Engagements and interactions can be tracked and you will be able to measure the success of your campaign efforts. Not to mention, building brand awareness is an important piece of showcasing exactly who you are and what you are bringing to the table. The overall goal for Social Media is to create more awareness for your business. If done right, Social Sharing sites enable you to increase visibility and traffic back to your site. Through platforms like Facebook, you can create targeted campaigns and reach hand-picked groups of people to market to.

What is mobile marketing?

Mobile marketing has become an essential piece of the web marketing puzzle and it refers to marketing through devices like mobile phones, tablets, and kiosks. We can help your business with the initial set-up process and execution for going mobile.

Can small businesses still benefit from SEO services?

Whether you are a small mom-and-pop shop or Fortune 500 company, everyone can benefit from SEO. The goals remain the same across the board- To get higher rankings and increase visibility. No matter how you slice it, it’s about getting your business out there in front of people and properly executed SEO in combination with a constant distribution plan delivers just that.

What is link removal/detox?

Link detox/removal is the process of removing toxic links that prevent your website from ranking as high as you deserve on the search engines. Both websites that have received a penalty message from Google and others that simply want to clean up their link profile, use this service.

What is keyword targeting?

Many people may think they know the right keywords for optimizing their website, but there are more factors that play into the success of selecting the right words. Keyword targeting is basically creating a list of optimal keywords that have the greatest return on your investment. These keywords will increase your site traffic and bring more conversions for your business. Cultivating and perfecting this list takes time and expertise. Dynamic Search are experts at understanding exactly what people are searching for to find companies with products and services like yours.

What is content marketing?

Content marketing is the cornerstone for online marketing strategies today and essential for businesses. Content Marketing is the creation of media and publishing content to share with readers through blogs, articles, social sharing sites, etc. Content marketing is an informative approach to engaging with your customers. You will be successful with your content marketing plan if you make sure you are providing consistent, quality content that actually benefits readers.

What exactly do you provide for Social Media Management (SMM)?

The first step is research. We take into account the current social sharing sites that you are on, then assess all the information, and create a detailed action plan. The action plan includes executing engagements, publishing content, and running promotions to create a “buzz” around your business. We then track and gauge progress, followed by any necessary clean-up of social accounts. By building a positive rapport and keeping your connections engaged, you will gain more fans and see an overall increase in traffic to your website.

How do I know which social media websites I should utilize for my business?

At Dynamic Search, we understand the importance of utilizing social platform sites for optimal engagement and building brand awareness. While every industry differs when it comes to the specific sites we recommend, we can create a customized strategy tailored to the needs of your business. Currently, the biggest players in the industry are Facebook, Twitter, and LinkedIn, with Pinterest & Google + close behind. We recommend starting with these sites first and also looking at what social sites your competition is on.

Why is web marketing so essential to all businesses?

Simply put, it is an online world today and over 97% of consumers purchase products and services online. If you aren’t reaching these consumers, chances are you probably won’t reach a high level of success. The dinosaur days of getting out the big yellow pages book to search for a business is dead. Everything is done online. It is necessary to get your business in front of customers and those customers are now online. Thus, making Web Marketing a crucial part of marketing today.

What is bounce rate?

Bounce rate is the rate at which people visit your site to which they visit and then quickly leave after visiting just one page. This is an important factor to keep tabs on because if you are seeing a high bounce rate for particular pages and campaigns, you need to take a second look at why users are ditching your site so quickly.

What is CTR and why is it important?

CTR, or click-through-rate, is the amount of visitors to the number of paying customers. This is a number in Analytics you will definitely want to pay attention to. Conversion rate optimization addresses these and other factors to ensure that you attract and then keep your visitors’ attention; thereby boosting your conversion rates while reducing the bounce rate.

I’ve recently invested money in PPC advertising and have not seen any return on my investment. Can you help with this?

PPC or Pay Per Click Advertising is bid-based advertising on web properties like search engines where you place bids based on keywords chosen for a given campaign. The more competitive the keyword, the more expensive it is per click (CPC). There are so many different factors that can determine the amount of budget leakage you may be having. Some of the most common include trends, seasons, competition, and many more. Dynamic Search is experienced in discovering the reasons for budget leakage and knows how to successfully execute a plan to recover your PPC ads, getting you back on track and keeping you there.

Help! Google penalized my website. What do I do now?

We can help- Dynamic Search is experienced and has developed a highly advanced method for lifting all kinds of penalties/ranking filters – especially manual penalties. For months we conducted research, tests, experiments, and consultations with key figures in the SEO industry to perfect our unique and highly effective formula for penalty removal. Our success rate currently stands at 90% within 3 months of the process.

How do I know if I have a manual or algorithmic penalty?

A penalty can either be given automatically by Google’s algorithm, or issued manually by Google’s spam team. Penguin or Panda Penalties are given for poor quality content, duplicate content, and unnatural link building. Unlike the previous two types of penalties, manual penalties are expended actively by Google’s spam team. This can be from unnatural links or other negative websites pointing to your site. You will know if it’s a manual penalty if you have received an alert in Webmaster tools. If not, it is more than likely you have an algorithmic penalty. Either way, Dynamic Search can help with removing penalties- Learn more here

My business received negative reviews on various sites. Can you help remove these reviews?

Unfortunately, no one can remove reviews on other websites if they are not against the host website’s guidelines. However, we can offer Reputation Management Services, where we work to generate more positive reviews and monitor your brand’s name. For many local businesses, reputation management is vital in order to prevent potential client loss over bad reviews. For many medium to large organizations, reputation management means maintaining a positive brand image and actively engaging with their community.

Why should I choose Dynamic Search over others?

The answer is simple: We provide experience, results, and integrity. We drive conversion, not just traffic. Instead of focusing all of our efforts on increasing traffic to your site, we focus on increasing the number of paying customers visiting your site (your bottom line). This creates a huge difference that you will experience right away. We provide education, not just solicitation. We believe in reaching our customers through an educational and informative approach. To top it off, we do all of this for our clients at a reasonable price.

My business is unique within its industry. Can you create a customized web marketing plan for us?

Dynamic Search offers a custom approach for clients tailored to their specific needs and offers consulting for those seeking guidance to achieve their web marketing goals. We have broken down web marketing to 15 modules exactly for that reason. We understand the importance in executing a tailored plan, rather than generic shelf product.

I am a local business and want to rank higher. Is this something you can help with?

Local SEO is a major part of Google’s algorithm criteria for website ranking and overall visibility. Dynamic Search uses geo-targeting for specific keywords that will have high ROI’s. We also use keywords to optimize your directory listings and to post listings on only those sites that are going to help boost your rank. Google+ for business, Yelp, and City Search are a few of the directories we will optimize your business for.

Are you experienced in one particular niche or do you possess a variety of specializations?

We are vastly experienced in an wide array of fields including tourism, home service, software, high-tech, legal, and brick and mortar companies; as well as local, nationwide, and international service providers in multiple languages. We have the ability to adapt our strategy to our clients’ needs and requirements, allowing us to offer superior quality service to small companies and large corporations alike.

Are you a registered company?

Yes, we are a legally registered company in the United States located in Phoenix, Arizona. Dynamic Search™ is a limited liability company, certified by SEC and Google, as well as a proud and active member of the international web-marketing community. Dynamic Search, which was founded in 2006, has since become a leading force in the industry. Dynamic Search is also BBB and SEMPO members and an established  WebEthics group.

Do you only deal with SEO?

No, we offer variety of comprehensive internet-marketing services and serve as a one-stop-shop for any and all web-marketing needs a business may have including: SEO, PPC, SEM, SMM, CRO, web design, web consulting and much more. We strongly believe that SEO is only one part of online marketing, and here at Dynamic Search, we use it as a means to reach broader online goals. Conversion rates alone are considered both an art and a science, requiring psychological knowledge and a deep understanding of marketing and people in general. Concisely, our all-encompassing approach is what sets us apart from traditional SEO companies, making us miles ahead of our competition.

How long will it take until my website ranks on the first page of the search results?

Dynamic Search does not own search engines and therefore cannot predict the ongoing changes they make which affect positioning and overall visibility. The ranking process depends on numerous parameters ranging from the level of competition, to who the competitors are, and the state of the website being promoted. When we examine a potential client’s website, we offer a thorough analysis and a suggested engagement period. From our experience, most websites see a noticeable climb in visibility within 5-8 months.

What will I get in exchange for my money?

Our service involves a detailed action plan that includes working on the website’s code in order to adapt it to search engine requirements, performing visual changes on relevant pages, and ongoing content management for an effective link earning campaign. Our flexible action plan is geared towards the individual client’s needs and may vary accordingly. Your investment funds three major processes: constant research, on-page optimization (CTA, CRO, Code), and off-page optimization (content distribution, social interaction).

Can you guarantee my website will rise to the top spot of search results?

No professional and earnest web marketing company can guarantee or promise the top spot on search engine results. However, we guarantee we will do everything within our ability to yield the highest possible ranking for your website. We also urge you to be wary of any company that “guarantees” you the top spot on any search engine.

Where are you located?

Dynamic Search is proudly located in great city and state of Phoenix, AZ.   Our physical address is 3420 East Shea Blvd, suite #200, Phoenix, AZ 85028 USA. You may contact us at any time by dialing 1-800-694-9853 toll free with any questions that you may have. Alternatively, we would be delighted to chat with you any time during normal business hours (MST). You may utilize this option through the Chat link at the bottom right-hand corner of your screen.

Will I receive monthly progress reports?

Absolutely! Each month you will receive a detailed report summarizing our analysis of your rankings for your chosen keywords. The report will contain the difference in visibility between two selected points in time, as well as a report defining the overall progress. The report is reader friendly and easy to understand, providing you with measurable results and statistics with which to track your investment. We remain in constant contact with our clients by sharing other updates and important information both generally and specifically pertaining to their account. We are always open to any questions you may have.

How does Dynamic Search achieve visibility increase?

In order to achieve favorable results for our clients, we employ a proven method that is 100% white hat and adheres to Google’s basic rules. All work is performed manually without the use of automated software. After examining the website’s code and adapting it to search engine regulations, we optimize relevant pages and focus on making the website user friendly. We then arrive at the most crucial and ongoing portion of the process: content syndication and link earning. Learn more about the link earning process here

What happens in the event that I wish to discontinue the service?

We will always do everything within our ability to ensure your satisfaction, but we understand that sometimes different reasons beyond anyone’s control may lead you to opt-out of your agreement with us. Though we would hate to see you leave, that is no problem at all: our contract holds no obligation and you are free to cancel it at any time with advance notice of 10 days before your next billing cycle.

Is it possible to obtain reviews about Dynamic Search from former or existing clients?

At Dynamic Search, we value our clients’ time and privacy. To protect that privacy, we have opened a Testimonials Page where clients are free to review our services in terms of quality, professionalism, and results. If you would like to contact a particular client or obtain information about one aspect of our service, we will be happy to obtain expressed authorization from the client before connecting you. Should you become a client, you will also enjoy this same level of courtesy and privacy.

I’d like to get a proposal, but I’m not entirely sure of what I need. What should I do?

No worries, this is precisely what our professionals are here for! If you reside within the Greater Phoenix area, feel free to schedule a consultation meeting at your leisure by dialing (toll free) 1-800-694-9853. If you are located anywhere else in the world, please leave your details here and a team member will contact you very soon to obtain more information. Alternatively, complete this short questionnaire and we will contact you with a proposal customized to your request.



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Our Company

Web marketing and SEO

3420 East Shea Blvd, #200
Phoenix, Arizona 85028

Phone: (602) 565-8873
Fax: (602) 680-3304

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