Internet Marketing Services in Phoenix, AZ http://www.webds.com Thu, 29 Jan 2015 00:52:11 +0000 en-US hourly 1 Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO http://www.webds.com/blog/marketing/customer-off-port-bow-website-navigation-key-improving-cro/ http://www.webds.com/blog/marketing/customer-off-port-bow-website-navigation-key-improving-cro/#comments Mon, 19 Jan 2015 22:28:24 +0000 http://www.webds.com/?p=7604 Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO? This article takes a look at how website navigation is paramount to improving CRO. The goal of CRO, of course, is not to increase the number of visitors to your site but to improve the number of profitable visitors who are converted into leads. Whether your [...]

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One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic http://www.webds.com/blog/seo/one-size-not-fit-4-ways-increase-different-types-traffic/ http://www.webds.com/blog/seo/one-size-not-fit-4-ways-increase-different-types-traffic/#comments Wed, 31 Dec 2014 19:32:59 +0000 http://www.webds.com/?p=7577 Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust. Let’s take a closer look at today’s types of Web traffic.  If you know how these three varieties behave, building strategies to improve becomes easy. Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatory and can be improved with traditional marketing tactics. But other types are much more susceptible to SEO. Here’s how: Organic Traffic: Specificity and Elbow Grease Organic traffic represents visits from people conducting searches and clicking directly from [...]

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Google launches new store visit metric in AdWords platform http://www.webds.com/blog/news/google-launches-new-store-visit-metric-in-adwords-platform/ http://www.webds.com/blog/news/google-launches-new-store-visit-metric-in-adwords-platform/#comments Mon, 22 Dec 2014 19:46:31 +0000 http://www.webds.com/?p=7569 Read original article on Search Engine Land   In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad. Store Visit How it works: Google will track location using Google Maps (activated for users who approved location history tracking), and determine visits according to the proximity of the user to the actual, physical store. It’s still unclear how accurate this is, but it may give store owners a better indication of their [...]

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From SEO to ASO: Standing Out Among 1.3M Apps http://www.webds.com/blog/how-to-marketing/seo-aso-standing-among-1-3m-apps/ http://www.webds.com/blog/how-to-marketing/seo-aso-standing-among-1-3m-apps/#comments Sun, 21 Dec 2014 23:43:03 +0000 http://www.webds.com/?p=7550 Just as Search Engine Optimization is the process of improving a website’s visibility in a search engine results page, App Store Optimization (ASO) is the process of improving the visibility of a mobile app within an app store. ASO drives your mobile app to a more prominent position in an app store’s mobile search results, prompting easier discovery and increased traffic in a crowded market place. And while it’s still a relatively new concept, with the term becoming standardized in 2012, ASO takes many of its best practices from its older brother, applying many of the tips and tricks from your SEO toolkit to the app marketplace. Like SEO, App Store Optimization starts with an understanding of your target audience – who they are and [...]

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Mistakes You Are Making That are Killing your Website Traffic http://www.webds.com/blog/how-to-marketing/mistakes-making-killing-website-traffic/ http://www.webds.com/blog/how-to-marketing/mistakes-making-killing-website-traffic/#comments Thu, 18 Dec 2014 23:06:53 +0000 http://www.webds.com/?p=7533 You’ve got a website, you’ve worked to make it look clean and accessible, you’ve opened a shop where your goods and services are available, and you’ve created some starter content. So why aren’t you getting traffic? Unfortunately, there’s no single answer. The issues you’re having could depend on your industry, customer demands, advertising, or several other issues external to your site. But there are some common issues that can hinder your traffic as well, and if you’re guilty of any of these you’ll, want to make the adjustments below to get more traffic.   Lack of Content You most likely want users to visit your site regularly, but what incentive do users have to do so if it never updates? In most cases, content is [...]

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Alerts: How They Will Help Your SEO http://www.webds.com/blog/seo/alerts-will-help-seo/ http://www.webds.com/blog/seo/alerts-will-help-seo/#comments Sat, 13 Dec 2014 00:35:48 +0000 http://www.webds.com/?p=7506 Alerts are some of the most versatile tools in your SEO arsenal. With powerful, fully-customizable options, tools like Google Alerts and Moz’s Fresh Web Explorer are incredibly important for any content creator, webmaster, or marketer. Not to mention competitors like: Talkwalker Trackur mention.net Social mention Many simply use these alerts as a regular reminder for various tasks such as backlink maintenance and contacts, but there’s so much more you can do with them, and simply using them as an alarm clock belies their true value. To make the best use of these tools, you’ll need to understand exactly how alerts can help your SEO, enabling your page to climb any search engine’s results page.   Making Complex Alerts Rand Fishkin of Moz.com talks about how he uses special [...]

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How Much Should You Be Spending on Social PPC? http://www.webds.com/blog/ppc-management/much-spending-social-ppc/ http://www.webds.com/blog/ppc-management/much-spending-social-ppc/#comments Fri, 05 Dec 2014 16:09:52 +0000 http://www.webds.com/?p=7489 The internet is growing by leaps and bounds every day, and more and more people are accepting it as part of their daily lives. The presence of tablets, cell phones, and laptops in the constant possession of so many people means there’s never a moment of disconnect. As advertisers, this gives us a unique opportunity to be seen by more potential customers than ever in new and creative ways that bring us right where they want to be. One of the best ways to achieve this is with pay-per-click (PPC) advertising on social media sites, allowing our ads to reach specific audiences and become more effective. If you’re just beginning to consider the benefits of social PPC, there are a few things you need to [...]

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Entering 2015: Where is SEO heading? http://www.webds.com/blog/seo/entering-2015-seo-heading/ http://www.webds.com/blog/seo/entering-2015-seo-heading/#comments Thu, 27 Nov 2014 02:05:12 +0000 http://www.webds.com/?p=7473 2014 was another big year for advertisers, with new technologies on the rise, new methods of delivering content through those technologies, and plenty of surprises from Google to keep even the most experienced content creators and webmasters on their toes. There’s been a lot to learn, incorporate, and gain from the lessons of this year, but there may be even more to gain from predicting next year’s trends and getting in on them before anyone else does. We all know advertising is a competitive business, and predicting what the world of search engine optimization will look like in 2015 can be a great way to get an edge and make sure your ads capture the eye of your users in ways your rivals won’t even [...]

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5 Tips for Keeping Your Backlinks in Check http://www.webds.com/blog/seo/5-tips-keeping-backlinks-check/ http://www.webds.com/blog/seo/5-tips-keeping-backlinks-check/#comments Mon, 24 Nov 2014 22:59:02 +0000 http://www.webds.com/?p=7447 If you’ve been working around SEO for any length of time, there’s a good chance you know the importance of a strong set of backlinks. A numerous set of links will shoot your website up in the rankings of Google’s search engine results page (SERP,) increasing traffic and revenue for your site. They’re a simple yet powerful way to increase your page’s profitability, and that’s why it’s so baffling that some webmasters seem to completely overlook their maintenance. It takes hard work to build up a legitimate set of backlinks, and retaining those links can often be just as important as getting them in the first place. If it’s been a while since you’ve checked your backlinks–or if you haven’t checked them at all, here [...]

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Culture Plays a BIG Role in Designing Your Ads & Vice Versa http://www.webds.com/blog/how-to-marketing/culture-plays-big-role-designing-ads-vice-versa/ http://www.webds.com/blog/how-to-marketing/culture-plays-big-role-designing-ads-vice-versa/#comments Fri, 14 Nov 2014 19:59:45 +0000 http://www.webds.com/?p=7435 It’s no secret that advertising can have a big effect on the culture it reaches out to. You could even argue that ads aren’t successful until they’ve changed the culture somewhat, introducing new products, services, and ways of thinking to their audience. But in some ways, advertising has always been a matter of drawing the customer in, enticing them with our product and offering them incentives to investigate further. In recent history, advertising has begun to meet the customer instead, engaging them by entering spaces the customer is already occupying and creating an organic, complimentary experience instead of an intrusive, unnatural one. Understanding the effect culture will have on your ads will play a rapidly growing part in creating an effective campaign, and as customers [...]

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