Internet Marketing Services - SEO Specialists a Certified Company http://www.webds.com Wed, 17 Sep 2014 15:56:05 +0000 en-US hourly 1 10 Best Practices For Building a Loyal Community http://www.webds.com/blog/social-media/10-best-practices-building-loyal-community/ http://www.webds.com/blog/social-media/10-best-practices-building-loyal-community/#comments Thu, 11 Sep 2014 18:07:28 +0000 http://www.webds.com/?p=7247 Post regularly The followers that we obtain are looking to us as a resource. It is fantastic that they see you as such, and it is imperative that you remain at that status to your followers. Otherwise, they seek outside means of information, and eventually unfollow. Due to these unspoken expectations, prioritize keeping a schedule. Building a content marketing calendar, can help you to stick to a schedule and be consistent. Michele Linn from Content Marketing Institute, wrote a nice post about it: http://goo.gl/wtjUWn Stay current, and culturally relevant As a resource, it is important that you post relevant and current posts. Most bloggers will have a content calendar (see above), and decide well in advance what content to create and promote, but as you [...]

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Using Buzzsumo To Find Influencers In Your Niche http://www.webds.com/blog/how-to-marketing/using-buzzsumo-find-influencers-niche/ http://www.webds.com/blog/how-to-marketing/using-buzzsumo-find-influencers-niche/#comments Mon, 08 Sep 2014 19:35:53 +0000 http://www.webds.com/?p=7219 Tool overview Buzzsumo is a wonderful tool that allows you to view content and publishers in your audience’s niche. If you are searching for influencers, then this is the right tool for you. Searching for Influencers by topic area or search term is easy. You may also see what content the influencer shares, how often, who interacts with them, and how often. The tool gives marvelous data for understanding and comparing who will best improve your reach. Basic Use The product layout is very simple and a breeze for a first time user. To begin, simply search for a keyword, topic or domain in the easy-to-spot, centered bar. As with every dashboard, we have options for filtering and narrowing our search. However, Buzzsumo is not [...]

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Google Finalizes Removal of Authorship Signs from Search Results http://www.webds.com/blog/news/google-finalizes-removal-authorship-signs-search-results/ http://www.webds.com/blog/news/google-finalizes-removal-authorship-signs-search-results/#comments Tue, 02 Sep 2014 21:34:15 +0000 http://www.webds.com/?p=7174 [Read the original article on Search Engine Land] Following a three month test, Google finalized the removal of author pictures from search results, as well as the ability to track this data through Webmaster Tools. According to Google’s John Muller, this decision stemmed from an effort to unify search results visually on mobile devices and PC, since author images look bad on smaller screens. Additionally, Muller mentioned that the difference in conversion/CTR between results with and without author images was negligible.   In recent years, Google has made an effort to optimize the formula behind deciphering author information and determining author seniority and rank. In this context, it’s difficult to forget Eric Schmidt’s past words: “within search results, information tied to verified online profiles will [...]

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Why Blogs Are Still Important http://www.webds.com/blog/social-media/blogs-still-important/ http://www.webds.com/blog/social-media/blogs-still-important/#comments Thu, 28 Aug 2014 23:46:50 +0000 http://www.webds.com/?p=7155 Blogs are the original form of social media. They are a stream of personal or professional posts on a website that users can view and interact with i.e. comment and share. They have been around since the early stages of the internet, and the two have evolved alongside one another. With the development of powerful social media platforms like Facebook or Twitter, one might ask if blogs are going extinct, or if they are still relevant. The reality is that every aspect of social media is ever growing and changing, except for blogs. They are important today and will be tomorrow.   Blogs are a Home Base for your social Media   Sharing on social media sites is a wonderful way to increase and build an [...]

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What You Need To Know About Your Competition (And Tools That Can Help) http://www.webds.com/blog/marketing/need-know-competition-tools-can-help/ http://www.webds.com/blog/marketing/need-know-competition-tools-can-help/#comments Thu, 21 Aug 2014 13:00:01 +0000 http://www.webds.com/?p=7136 The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace. Competitive research may be one of the most overlooked strategies in web marketing today. Niche competition can be fierce and staying on top can be a real struggle. In many markets, there is usually a clear front-runner that is far and beyond the closest competition. What is this marketer [...]

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Google bids Farewell to Exact Match Results on Adwords http://www.webds.com/blog/news/google-bids-farewell-exact-match-results-adwords/ http://www.webds.com/blog/news/google-bids-farewell-exact-match-results-adwords/#comments Tue, 19 Aug 2014 17:20:41 +0000 http://www.webds.com/?p=7130 [Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing. The close variants option is highly used today, and is meant to enable us to reach users who don’t necessarily type search phrase or keywords correctly or exactly as we defined them. For instance, an ad targeting the phrase “baby clothes” may appear even if a user typed “baby clothing” [...]

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Google Adds New Ranking Parameter: SSL Security http://www.webds.com/blog/news/google-adds-new-ranking-parameter-ssl-security/ http://www.webds.com/blog/news/google-adds-new-ranking-parameter-ssl-security/#comments Mon, 11 Aug 2014 16:19:40 +0000 http://www.webds.com/?p=7119 [Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of the parameters that determine ranking. Lo and behold, five months following the conference and while he is on extended vacation, Google indeed inserted it. To support this shift adequately, Google updated a number of features on [...]

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Organic Search Affects Traffic to Car Insurance Websites http://www.webds.com/blog/news/organic-search-affects-traffic-car-insurance-websites/ http://www.webds.com/blog/news/organic-search-affects-traffic-car-insurance-websites/#comments Mon, 04 Aug 2014 22:10:25 +0000 http://www.webds.com/?p=7101 Organic Search Responsible for over 30% of Traffic to Car Insurance Websites in June [Read the original article on Search Engine Watch] According to a report distributed by Millward Brown Digital, during June at least 3 out of 10 visits to car insurance websites originated in organic search results, with insurance giant State Farm topping this statistic with 36%. The report cites the importance car insurance websites place on SEO. This includes, of course, ranking in the first page of search results for main keywords, but also the number of times some companies can be found for the same search phrase. According to Geico and Progressive, two other insurance conglomerates that invest heavily in SEO, Progressive’s apparent aggressive efforts to rank as many times as [...]

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How to Use Sprout Social http://www.webds.com/blog/how-to-marketing/use-sprout-social/ http://www.webds.com/blog/how-to-marketing/use-sprout-social/#comments Fri, 01 Aug 2014 17:00:39 +0000 http://www.webds.com/?p=7041 Sprout Social Overview For most business owners and really anyone in the online marketing industry, managing all the different social media accounts can be incredibly time consuming. We have all heard of some of the different social media management software services out there like Hootsuite, Klout etc. One of our favorites is Sprout Social. Sprout Social is a management and engagement platform for all your social media accounts. While the all inclusive design makes being social seamless, at first glance it can be slightly overwhelming. Rest assured, once you understand the basics of the platform, you will see why it’s definitely top on our Social Media Management list. In an effort to provide some helpful tips, we want to share how we use Sprout Social and [...]

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How to Use Constant Contact http://www.webds.com/blog/how-to-marketing/use-constant-contact/ http://www.webds.com/blog/how-to-marketing/use-constant-contact/#comments Mon, 28 Jul 2014 17:40:25 +0000 http://www.webds.com/?p=7039 Constant Contact Overview For creating and managing email marketing campaigns, Constant Contact is one of the best tools to have in your pocket. For those that are not as familiar or just starting your business and embarking on the email marketing journey, this will be a helpful guide. First, email marketing is a really essential part of online marketing and important for outreach, maintaining client relationships, leads, conversions, etc. An important point to keep in mind is that the main goal is always driving more traffic, creating engagement, and increasing conversions. The main menu includes home, email, social campaigns, offers, event spot, and surveys. The home section is going to show all of your current email campaigns, social campaigns, contacts, and messages. It serves as [...]

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