Internet Marketing Services in Phoenix, AZ http://www.webds.com Fri, 17 Apr 2015 01:28:21 +0000 en-US hourly 1 Bullet Proof Your Website for Google’s Mobile Update http://www.webds.com/blog/how-to-marketing/bullet-proof-your-website-for-googles-mobile-update/ http://www.webds.com/blog/how-to-marketing/bullet-proof-your-website-for-googles-mobile-update/#comments Fri, 17 Apr 2015 01:28:21 +0000 http://www.webds.com/?p=7765 Bullet Proof Your Website for Google’s Mobile Update The buzz around the internet is that Google’s Mobile search update is going to be bigger and badder than the Panda and Penguin updates. Many are calling it the coming Mobilegeddon. If you aren’t aware of the buzz than here is a quick update. In February of this year Google announced an algorithm update that will use “mobile-friendliness” as a ranking signal. Google’s announcement makes sense considering the consistent growth of internet traffic via mobile devices, as well as mobile and proximity marketing. However, this announcement means that if a website is not mobile-friendly, your traffic and search results will be significantly impacted. Some people are calling out and preaching fear and trepidation in regards to the [...]

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6 Steps to Save your Underperforming PPC Account http://www.webds.com/blog/ppc-management/6-steps-to-save-your-underperforming-ppc-account/ http://www.webds.com/blog/ppc-management/6-steps-to-save-your-underperforming-ppc-account/#comments Wed, 08 Apr 2015 21:12:26 +0000 http://www.webds.com/?p=7740 Pay per click is a very common form of advertising in the online arena. Although Google has done a marvelous job that dabbles in many areas of our lives, the company’s main source of income is paid online ads. Despite the numerous individuals and companies that spend money advertising through Google, many are either dissatisfied with their ROI, or have already given up. The fact is: Google Adwords is a difficult and complex tool to use advantageously.   It’s very easy to spend your entire budget each month, and not reap conversions. In fact budget control is the most frustrating factor with Google Adwords. Even with large amounts of data, it can be hard to understand why your campaigns have leakage, or are not producing [...]

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The Latest in Proximity Marketing http://www.webds.com/blog/marketing/the-latest-in-proximity-marketing/ http://www.webds.com/blog/marketing/the-latest-in-proximity-marketing/#comments Sat, 28 Mar 2015 00:19:03 +0000 http://www.webds.com/?p=7707 Proximity marketing has opened new doors for local businesses looking for more direct relationships with their customers. The use of GPS, Cellular, WiFi, and other technologies has given these businesses the power to increase revenue, brand loyalty, and growth.   Some of the biggest brands, including Apple and Coca-Cola, have harnessed the power of proximity marketing. They are industry leaders and innovators in its implementation.   The Growth of Proximity Marketing Proximity marketing allows your business to target a market within a geographical area. In use for a number of years, the basic paradigm has been established. However, it’s still growing as a marketing strategy, and businesses are developing new ways to make it work.   Proximity marketing is the distribution of content around your product, [...]

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7 Golden Rules for Corporate Bloggers http://www.webds.com/blog/marketing/7-golden-rules-for-corporate-bloggers/ http://www.webds.com/blog/marketing/7-golden-rules-for-corporate-bloggers/#comments Fri, 13 Mar 2015 22:06:27 +0000 http://www.webds.com/?p=7677 The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activity if companies adopt a strategic approach.  This means that rather than generating large amounts of content, companies should focus on creating posts that matter to their consumers and motivate them to deepen their relationship with [...]

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Using Twitter Advertising to Break Through your Social Media Rut http://www.webds.com/blog/social-media/using-twitter-advertising-break-social-media-rut/ http://www.webds.com/blog/social-media/using-twitter-advertising-break-social-media-rut/#comments Fri, 27 Feb 2015 16:55:45 +0000 http://www.webds.com/?p=7666 Twitter has insane marketing opportunity. Every month, Twitter boasts an average of 288 million users. 80% of those users are accessing the site via mobile (source). So with that in mind, and the understanding that cell phones are as common as cars in the modern world, it’s safe to say that your mobile marketing strategy should definitely involve twitter. Let’s discuss the benefits of twitter paid ads, and break down some of the process to help you get started.   Twitter ads are easy to use, and the dashboard that ads.twitter.com provides you with is simple and user friendly.   Getting Started To begin with, you’ll need to login. Visit ads.twitter.com to access the ads portal. You can sign up, and login with your pre-existing [...]

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5 Constant Contact Tips That Will Save Your Email Marketing   http://www.webds.com/blog/how-to-marketing/5-constant-contact-tips-will-save-email-marketing/ http://www.webds.com/blog/how-to-marketing/5-constant-contact-tips-will-save-email-marketing/#comments Thu, 12 Feb 2015 23:52:53 +0000 http://www.webds.com/?p=7640 Constant Contact is one of the easiest ways to improve and manage your email marketing campaigns.   Recently I attended a Constant Contact advanced seminar that gave insights and tips to improve your overall email techniques, and utilize the software with its many options.   In an effort to nurture your potential customer base, using these techniques will greatly improve your emails. With more quality emails, you can be sure that your marketing efforts in this area will reap higher open rates, traffic to your site, and even cultivate evangelizers who will rave about your brand.   Note: If you’re not familiar with the Constant Contact interface, check out our basics tutorial to learn more.   Top Content When an email arrives in an inbox, [...]

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JetPack Your Blog Traffic In 5 Easy Steps http://www.webds.com/blog/how-to-marketing/jetpack-blog-traffic-5-easy-steps/ http://www.webds.com/blog/how-to-marketing/jetpack-blog-traffic-5-easy-steps/#comments Wed, 04 Feb 2015 22:19:43 +0000 http://www.webds.com/?p=7627 Few things are more frustrating than creating top-quality content for your blog, then watching as little to no traffic comes your way. We’ll assume your content is solid, you know your audience, and you’re posting things relevant to their interests and needs, so what’s the problem?   As it turns out, one of the biggest problems small blogs face is lack of visibility. With millions of blogs on popular sites like WordPress, Blogger and Tumblr, it’s become harder and harder to stand out amongst the crowd, no matter how solid your content is. Luckily, we’ve got 5 tips for you that will increase your visibility, expand your audience, and help your blog traffic skyrocket.   Share Repeatedly Let’s get the obvious out of the way [...]

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Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO http://www.webds.com/blog/marketing/customer-off-port-bow-website-navigation-key-improving-cro/ http://www.webds.com/blog/marketing/customer-off-port-bow-website-navigation-key-improving-cro/#comments Mon, 19 Jan 2015 22:28:24 +0000 http://www.webds.com/?p=7604 Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO? This article takes a look at how website navigation is paramount to improving CRO. The goal of CRO, of course, is not to increase the number of visitors to your site but to improve the number of profitable visitors who are converted into leads. Whether your [...]

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One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic http://www.webds.com/blog/seo/one-size-not-fit-4-ways-increase-different-types-traffic/ http://www.webds.com/blog/seo/one-size-not-fit-4-ways-increase-different-types-traffic/#comments Wed, 31 Dec 2014 19:32:59 +0000 http://www.webds.com/?p=7577 Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust. Let’s take a closer look at today’s types of Web traffic.  If you know how these three varieties behave, building strategies to improve becomes easy. Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatory and can be improved with traditional marketing tactics. But other types are much more susceptible to SEO. Here’s how: Organic Traffic: Specificity and Elbow Grease Organic traffic represents visits from people conducting searches and clicking directly from [...]

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Google launches new store visit metric in AdWords platform http://www.webds.com/blog/news/google-launches-new-store-visit-metric-in-adwords-platform/ http://www.webds.com/blog/news/google-launches-new-store-visit-metric-in-adwords-platform/#comments Mon, 22 Dec 2014 19:46:31 +0000 http://www.webds.com/?p=7569 Read original article on Search Engine Land   In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad. payday loans baton rouge Store Visit How it works: Google will track location using Google Maps (activated for users who approved location history tracking), and determine visits according to the proximity of the user to the actual, physical store. It’s still unclear how accurate this is, but it may give store owners a [...]

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