Internet Marketing Services - SEO Specialists a Certified Company http://www.webds.com Thu, 16 Oct 2014 06:32:33 +0000 en-US hourly 1 Tips for the Blue Bird: Getting More Twitter Followers http://www.webds.com/blog/social-media/tips-blue-bird-getting-twitter-followers/ http://www.webds.com/blog/social-media/tips-blue-bird-getting-twitter-followers/#comments Thu, 16 Oct 2014 06:32:33 +0000 http://www.webds.com/?p=7342 Twitter is a powerful social media tool that became a popular part of our culture. No one can deny its existence, including businesses. In fact, it has become as much a marketing tool as it is a microblogging social platform. Let’s face it, everyone that uses twitter is hoping to be heard. The goal with twitter is to expand reach. Anyone that manages an account for a client or boss, understands that there is a pressure to gain more followers. Unfortunately, that is the largest factor with which most people measure social media success. Twitter implores it’s users to organically grow a following, but this can be harder and slower than most are comfortable with. As a B2B that understands this unmentioned pressure, Dynamic Search [...]

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Ten Best Techniques to Reduce Cart Abandonment http://www.webds.com/blog/how-to-marketing/ten-best-techniques-reduce-cart-abandonment/ http://www.webds.com/blog/how-to-marketing/ten-best-techniques-reduce-cart-abandonment/#comments Fri, 10 Oct 2014 16:19:03 +0000 http://www.webds.com/?p=7323 Shopping cart abandonment is one of the worst things that could happen to an eCommerce business . There many reasons why abandonment happens. Perhaps the shopper has revaluated themselves and decided they are not ready to make a purchase, which we have little control of, or perhaps there are page elements of the checkout cart that deter shoppers from finishing the checkout process. Improving the checkout process for customers is one of the steps we take during conversion rate optimization. If we improve these elements it will help to ease the purchase and alleviate the shoppers’ concerns. 1. Thumbnail Image One of the simplest ways a website can encourage checkout completion is by adding a thumbnail of the item about to be bought. The picture can reassure the shopper [...]

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Five Ways to Improve the Quality of your Content http://www.webds.com/blog/how-to-marketing/five-ways-improve-quality-content/ http://www.webds.com/blog/how-to-marketing/five-ways-improve-quality-content/#comments Mon, 06 Oct 2014 21:20:39 +0000 http://www.webds.com/?p=7309 The phrase “content is king” has now become something of a cliché in the world of online marketing, but it’s true. The days of keyword stuffing, hidden content, and meaningless blogs are long gone – users want real content, real information, real engagement. Given the rise of social media (which may or may not have peaked), shareable content has never been more important – if your website features a blog, article, video, or image which one person likes, there’s a high chance they’ll share it with friends. And if one person does this, then it’s likely that another ten will. Or a hundred. Or a thousand.   So, the better your content, the more chance you have to snare users and convert them into customers. [...]

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Yahoo! Terminates Yahoo Directory http://www.webds.com/blog/news/yahoo-terminates-directory/ http://www.webds.com/blog/news/yahoo-terminates-directory/#comments Tue, 30 Sep 2014 16:40:51 +0000 http://www.webds.com/?p=7300 [Read the original article on Search Engine Land] After nearly 20 years, and following an impressive record as the primary search engine prior to Google, search giant Yahoo! announced this week it would be terminating its website directory: Most rightfully view Google as the unwavering ruler of the search world, but few recall that internet searches didn’t begin once Google was founded. Before Google was around, the most popular way to find websites online was through Yahoo! Directory, which was conveniently sorted according to categories and themes. The directory saw the beginning of the end once Google launched its search engine, which revolutionized the way we search for information online. Whereas using Yahoo! Directory we found what we needed according to subject, Google introduced a [...]

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A Complete Guide To Setting Up Social Media For Your Business http://www.webds.com/blog/social-media/complete-guide-setting-social-media-business/ http://www.webds.com/blog/social-media/complete-guide-setting-social-media-business/#comments Thu, 25 Sep 2014 19:10:08 +0000 http://www.webds.com/?p=7285 Most businesses now use social media to further their online presence, and to encourage better interaction with their current and potential customers. Go to Facebook or Twitter and search for the biggest names you can think of, and you’re certain to find official accounts with thousands of followers attached (if not millions): Nintendo of America, for example, has 907,000 Twitter followers; Marvel Entertainment has 1.83m. That means whenever they post anything new to their account – whatever it is – around one million people around the world will know about it, direct to their phones or tablets. Whether you doubt the power of social media to support your business, or you just don’t know where to start, read on to learn more about setting up [...]

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Google Penalizes Buffer by Mistake http://www.webds.com/blog/news/google-penalizes-buffer-mistake/ http://www.webds.com/blog/news/google-penalizes-buffer-mistake/#comments Tue, 23 Sep 2014 17:34:01 +0000 http://www.webds.com/?p=7280 [Read the full article on Search Engine  Land] Buffer recently experienced a 90% drop in their traffic, and reported having receiving a manual penalty from Google. A message about this penalty was found in their Webmaster Tool, leaving no doubt as to the existence (and effect) of this penalty. After thoroughly inspecting the website and approaching John Muller, it became clear that this was caused due to a bug on Google’s side, which lead them to mistakenly assign a penalty. Originally, it was believed that the penalty was caused by the shift to https, since it coincided chronologically. However, Buffer claims it had nothing to do with this. Either way, it’s not the first time Google assigned a penalty by mistake, we’ve seen this happen [...]

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YouTube: How to Ensure Your Videos Get Seen http://www.webds.com/blog/seo/youtube-ensure-videos-get-seen/ http://www.webds.com/blog/seo/youtube-ensure-videos-get-seen/#comments Thu, 18 Sep 2014 18:47:49 +0000 http://www.webds.com/?p=7271 YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform. On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize our content so that it will be easy to find, attractive to the mouse, and resonate for long after its publication date. Every YouTube user hopes that their video will be seen, but many think that viral [...]

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10 Best Practices For Building a Loyal Community http://www.webds.com/blog/social-media/10-best-practices-building-loyal-community/ http://www.webds.com/blog/social-media/10-best-practices-building-loyal-community/#comments Thu, 11 Sep 2014 18:07:28 +0000 http://www.webds.com/?p=7247 Post regularly The followers that we obtain are looking to us as a resource. It is fantastic that they see you as such, and it is imperative that you remain at that status to your followers. Otherwise, they seek outside means of information, and eventually unfollow. Due to these unspoken expectations, prioritize keeping a schedule. Building a content marketing calendar, can help you to stick to a schedule and be consistent. Michele Linn from Content Marketing Institute, wrote a nice post about it: http://goo.gl/wtjUWn Stay current, and culturally relevant As a resource, it is important that you post relevant and current posts. Most bloggers will have a content calendar (see above), and decide well in advance what content to create and promote, but as you [...]

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Using Buzzsumo To Find Influencers In Your Niche http://www.webds.com/blog/how-to-marketing/using-buzzsumo-find-influencers-niche/ http://www.webds.com/blog/how-to-marketing/using-buzzsumo-find-influencers-niche/#comments Mon, 08 Sep 2014 19:35:53 +0000 http://www.webds.com/?p=7219 Tool overview Buzzsumo is a wonderful tool that allows you to view content and publishers in your audience’s niche. If you are searching for influencers, then this is the right tool for you. Searching for Influencers by topic area or search term is easy. You may also see what content the influencer shares, how often, who interacts with them, and how often. The tool gives marvelous data for understanding and comparing who will best improve your reach. Basic Use The product layout is very simple and a breeze for a first time user. To begin, simply search for a keyword, topic or domain in the easy-to-spot, centered bar. As with every dashboard, we have options for filtering and narrowing our search. However, Buzzsumo is not [...]

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Google Finalizes Removal of Authorship Signs from Search Results http://www.webds.com/blog/news/google-finalizes-removal-authorship-signs-search-results/ http://www.webds.com/blog/news/google-finalizes-removal-authorship-signs-search-results/#comments Tue, 02 Sep 2014 21:34:15 +0000 http://www.webds.com/?p=7174 [Read the original article on Search Engine Land] Following a three month test, Google finalized the removal of author pictures from search results, as well as the ability to track this data through Webmaster Tools. According to Google’s John Muller, this decision stemmed from an effort to unify search results visually on mobile devices and PC, since author images look bad on smaller screens. Additionally, Muller mentioned that the difference in conversion/CTR between results with and without author images was negligible.   In recent years, Google has made an effort to optimize the formula behind deciphering author information and determining author seniority and rank. In this context, it’s difficult to forget Eric Schmidt’s past words: “within search results, information tied to verified online profiles will [...]

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