Internet Marketing Services in Phoenix, AZ http://www.webds.com Thu, 27 Nov 2014 02:05:12 +0000 en-US hourly 1 Entering 2015: Where is SEO heading? http://www.webds.com/blog/seo/entering-2015-seo-heading/ http://www.webds.com/blog/seo/entering-2015-seo-heading/#comments Thu, 27 Nov 2014 02:05:12 +0000 http://www.webds.com/?p=7473 2014 was another big year for advertisers, with new technologies on the rise, new methods of delivering content through those technologies, and plenty of surprises from Google to keep even the most experienced content creators and webmasters on their toes. There’s been a lot to learn, incorporate, and gain from the lessons of this year, but there may be even more to gain from predicting next year’s trends and getting in on them before anyone else does. We all know advertising is a competitive business, and predicting what the world of search engine optimization will look like in 2015 can be a great way to get an edge and make sure your ads capture the eye of your users in ways your rivals won’t even [...]

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5 Tips for Keeping Your Backlinks in Check http://www.webds.com/blog/seo/5-tips-keeping-backlinks-check/ http://www.webds.com/blog/seo/5-tips-keeping-backlinks-check/#comments Mon, 24 Nov 2014 22:59:02 +0000 http://www.webds.com/?p=7447 If you’ve been working around SEO for any length of time, there’s a good chance you know the importance of a strong set of backlinks. A numerous set of links will shoot your website up in the rankings of Google’s search engine results page (SERP,) increasing traffic and revenue for your site. They’re a simple yet powerful way to increase your page’s profitability, and that’s why it’s so baffling that some webmasters seem to completely overlook their maintenance. It takes hard work to build up a legitimate set of backlinks, and retaining those links can often be just as important as getting them in the first place. If it’s been a while since you’ve checked your backlinks–or if you haven’t checked them at all, here [...]

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Culture Plays a BIG Role in Designing Your Ads & Vice Versa http://www.webds.com/blog/how-to-marketing/culture-plays-big-role-designing-ads-vice-versa/ http://www.webds.com/blog/how-to-marketing/culture-plays-big-role-designing-ads-vice-versa/#comments Fri, 14 Nov 2014 19:59:45 +0000 http://www.webds.com/?p=7435 It’s no secret that advertising can have a big effect on the culture it reaches out to. You could even argue that ads aren’t successful until they’ve changed the culture somewhat, introducing new products, services, and ways of thinking to their audience. But in some ways, advertising has always been a matter of drawing the customer in, enticing them with our product and offering them incentives to investigate further. In recent history, advertising has begun to meet the customer instead, engaging them by entering spaces the customer is already occupying and creating an organic, complimentary experience instead of an intrusive, unnatural one. Understanding the effect culture will have on your ads will play a rapidly growing part in creating an effective campaign, and as customers [...]

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The Significance of Groupon’s Local Business Pages http://www.webds.com/blog/news/significance-groupons-local-business-pages/ http://www.webds.com/blog/news/significance-groupons-local-business-pages/#comments Mon, 10 Nov 2014 17:50:04 +0000 http://www.webds.com/?p=7429 Read original article on Search Engine Land A little over a week ago, Groupon announced a new option for opening business pages on its site. These pages will enable businesses to manage their online presence by adding images, client testimonials or special offers for Groupon customers, such as Happy Hours, nighttime specials, loyalty clubs, discounted bundles and more. Moreover, the clients can leave immediate feedback on the business page, and even interact with the company by requesting a ‘deal’. This last option may be Groupon’s response to critics who believe it led to an inflation in the coupons market, and subjected businesses to unfair pressure. Though Groupon has launched an inconceivable 7,000,000 business pages, originating in a simple 5-city pilot, it wouldn’t disclose the exact [...]

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HOW TO build a Barnacle Event Marketing Calendar http://www.webds.com/blog/how-to-marketing/build-barnacle-event-marketing-calendar/ http://www.webds.com/blog/how-to-marketing/build-barnacle-event-marketing-calendar/#comments Fri, 07 Nov 2014 00:14:23 +0000 http://www.webds.com/?p=7421 Barnacle Marketing/SEO is finding ways to benefit from a higher ranking website or business. Just like the sea creature, the idea is to latch onto a larger object and reap benefits from it (like a free ride) with little effort. Some businesses enjoy traffic boosts based on occurring events such as holidays, national days, conferences, festivals, etc. Creative marketers are excellent at finding ways to utilize these holidays, just like a barnacle. We, here at Dynamic Search, have developed a five stage technique that will help you create your marketing calendar and manage it successfully throughout the year. This post focuses on not just an ordinary marketing calendar, but rather, one that revolves around events that business’ can benefit from. Research Events Learning what makes [...]

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Changes Come to Google Analytics http://www.webds.com/blog/google-algorithm/changes-come-google-analytics/ http://www.webds.com/blog/google-algorithm/changes-come-google-analytics/#comments Tue, 04 Nov 2014 21:27:51 +0000 http://www.webds.com/?p=7388 Google Analytics is a tool that every website can use to understand their audience. Recently Google made some improvements to the tool for its users. The most recent update enhances one old and essential part of Google Analytics and introduces two new features that open up the power of Google to more users than ever before. Audience Demographics and Interests Go Mobile! The enhancement that was mentioned earlier deals with audience demographics and interests. Now, businesses have had access to this information for quite a long time, and it really makes sense as to why they would want it. Seeing what kind of people are attracted to your website and what interests they have allows you to track who your main audience is and market yourselves [...]

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Penguin & Pirate updates rolled out http://www.webds.com/blog/news/penguin-pirate-updates-rolled/ http://www.webds.com/blog/news/penguin-pirate-updates-rolled/#comments Tue, 28 Oct 2014 17:42:02 +0000 http://www.webds.com/?p=7376 Penguin update rolled out last week [Read the original article on Search Engine Land] After over a year of waiting, Google finally released the Penguin update. This update has to do with links and their quality. This is the longest period of time that has elapsed between updates, since Penguin was first introduced. Many were surprised to find out that despite the extended time between updates, and in spite of all the speculations, this recent update doesn’t seem to have been that devastating. In fact, Google’s Pierre Far said that this is only ‘a refresh’ and not an update. The difference between a refresh and an update is that in a refresh, Google simply runs the Penguin algorithm again, without adding any new parameters. In [...]

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Google’s Penguin 3.0: Everything You Need to Know http://www.webds.com/blog/google-algorithm/googles-penguin-3-0-everything-need-know/ http://www.webds.com/blog/google-algorithm/googles-penguin-3-0-everything-need-know/#comments Fri, 24 Oct 2014 21:42:44 +0000 http://www.webds.com/?p=7351 On Friday, October 17th, Google confirmed that algorithm changes have been made, and that the long awaited Penguin update is finally here. The internet is buzzing with interest and expectation, as many have awaited the release of Penguin hoping to regain rankings from previous penalties. The previous Penguin updates have been influential thus far, so here is what to expect during and after the update has finished. A Little History Penguin is a name for a series of algorithm changes that have been updated over the last few years. The original Penguin update was released on April 24, 2012. Since then there have been multiple updates released periodically. #1 – April 24, 2012 #2 – May 25, 2012 #3 – October 5, 2012 #4 – [...]

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Tips for the Blue Bird: Getting More Twitter Followers http://www.webds.com/blog/social-media/tips-blue-bird-getting-twitter-followers/ http://www.webds.com/blog/social-media/tips-blue-bird-getting-twitter-followers/#comments Thu, 16 Oct 2014 06:32:33 +0000 http://www.webds.com/?p=7342 Twitter is a powerful social media tool that became a popular part of our culture. No one can deny its existence, including businesses. In fact, it has become as much a marketing tool as it is a microblogging social platform. Let’s face it, everyone that uses twitter is hoping to be heard. The goal with twitter is to expand reach. Anyone that manages an account for a client or boss, understands that there is a pressure to gain more followers. Unfortunately, that is the largest factor with which most people measure social media success. Twitter implores it’s users to organically grow a following, but this can be harder and slower than most are comfortable with. As a B2B that understands this unmentioned pressure, Dynamic Search [...]

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Ten Best Techniques to Reduce Cart Abandonment http://www.webds.com/blog/how-to-marketing/ten-best-techniques-reduce-cart-abandonment/ http://www.webds.com/blog/how-to-marketing/ten-best-techniques-reduce-cart-abandonment/#comments Fri, 10 Oct 2014 16:19:03 +0000 http://www.webds.com/?p=7323 Shopping cart abandonment is one of the worst things that could happen to an eCommerce business . There many reasons why abandonment happens. Perhaps the shopper has revaluated themselves and decided they are not ready to make a purchase, which we have little control of, or perhaps there are page elements of the checkout cart that deter shoppers from finishing the checkout process. Improving the checkout process for customers is one of the steps we take during conversion rate optimization. If we improve these elements it will help to ease the purchase and alleviate the shoppers’ concerns.   1. Thumbnail Image One of the simplest ways a website can encourage checkout completion is by adding a thumbnail of the item about to be bought. The picture can reassure the [...]

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