Internet Marketing Services - SEO Specialists a Certified Company http://www.webds.com Thu, 28 Aug 2014 23:46:50 +0000 en-US hourly 1 Why Blogs Are Still Important http://www.webds.com/blog/social-media/blogs-still-important/ http://www.webds.com/blog/social-media/blogs-still-important/#comments Thu, 28 Aug 2014 23:46:50 +0000 http://www.webds.com/?p=7155 Blogs are the original form of social media. They are a stream of personal or professional posts on a website that users can view and interact with i.e. comment and share. They have been around since the early stages of the internet, and the two have evolved alongside one another. With the development of powerful social media platforms like Facebook or Twitter, one might ask if blogs are going extinct, or if they are still relevant. The reality is that every aspect of social media is ever growing and changing, except for blogs. They are important today and will be [...]

The post Why Blogs Are Still Important appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/social-media/blogs-still-important/feed/ 0
What You Need To Know About Your Competition (And Tools That Can Help) http://www.webds.com/blog/marketing/need-know-competition-tools-can-help/ http://www.webds.com/blog/marketing/need-know-competition-tools-can-help/#comments Thu, 21 Aug 2014 13:00:01 +0000 http://www.webds.com/?p=7136 The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace. Competitive research may be one of the most overlooked strategies in web marketing today. Niche competition can be fierce and staying on top can [...]

The post What You Need To Know About Your Competition (And Tools That Can Help) appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/marketing/need-know-competition-tools-can-help/feed/ 0
Google bids Farewell to Exact Match Results on Adwords http://www.webds.com/blog/news/google-bids-farewell-exact-match-results-adwords/ http://www.webds.com/blog/news/google-bids-farewell-exact-match-results-adwords/#comments Tue, 19 Aug 2014 17:20:41 +0000 http://www.webds.com/?p=7130 [Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing. The close variants option is highly used today, and is meant to enable us to reach users who don’t necessarily type search phrase or keywords [...]

The post Google bids Farewell to Exact Match Results on Adwords appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/news/google-bids-farewell-exact-match-results-adwords/feed/ 0
Google Adds New Ranking Parameter: SSL Security http://www.webds.com/blog/news/google-adds-new-ranking-parameter-ssl-security/ http://www.webds.com/blog/news/google-adds-new-ranking-parameter-ssl-security/#comments Mon, 11 Aug 2014 16:19:40 +0000 http://www.webds.com/?p=7119 [Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of the parameters that determine ranking. Lo and behold, five months following [...]

The post Google Adds New Ranking Parameter: SSL Security appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/news/google-adds-new-ranking-parameter-ssl-security/feed/ 1
Organic Search Affects Traffic to Car Insurance Websites http://www.webds.com/blog/news/organic-search-affects-traffic-car-insurance-websites/ http://www.webds.com/blog/news/organic-search-affects-traffic-car-insurance-websites/#comments Mon, 04 Aug 2014 22:10:25 +0000 http://www.webds.com/?p=7101 Organic Search Responsible for over 30% of Traffic to Car Insurance Websites in June [Read the original article on Search Engine Watch] According to a report distributed by Millward Brown Digital, during June at least 3 out of 10 visits to car insurance websites originated in organic search results, with insurance giant State Farm topping this statistic with 36%. The report cites the importance car insurance websites place on SEO. This includes, of course, ranking in the first page of search results for main keywords, but also the number of times some companies can be found for the same search [...]

The post Organic Search Affects Traffic to Car Insurance Websites appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/news/organic-search-affects-traffic-car-insurance-websites/feed/ 0
How to Use Sprout Social http://www.webds.com/blog/how-to-marketing/use-sprout-social/ http://www.webds.com/blog/how-to-marketing/use-sprout-social/#comments Fri, 01 Aug 2014 17:00:39 +0000 http://www.webds.com/?p=7041 Sprout Social Overview For most business owners and really anyone in the online marketing industry, managing all the different social media accounts can be incredibly time consuming. We have all heard of some of the different social media management software services out there like Hootsuite, Klout etc. One of our favorites is Sprout Social. Sprout Social is a management and engagement platform for all your social media accounts. While the all inclusive design makes being social seamless, at first glance it can be slightly overwhelming. Rest assured, once you understand the basics of the platform, you will see why it’s definitely [...]

The post How to Use Sprout Social appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/how-to-marketing/use-sprout-social/feed/ 0
How to Use Constant Contact http://www.webds.com/blog/how-to-marketing/use-constant-contact/ http://www.webds.com/blog/how-to-marketing/use-constant-contact/#comments Mon, 28 Jul 2014 17:40:25 +0000 http://www.webds.com/?p=7039 Constant Contact Overview For creating and managing email marketing campaigns, Constant Contact is one of the best tools to have in your pocket. For those that are not as familiar or just starting your business and embarking on the email marketing journey, this will be a helpful guide. First, email marketing is a really essential part of online marketing and important for outreach, maintaining client relationships, leads, conversions, etc. An important point to keep in mind is that the main goal is always driving more traffic, creating engagement, and increasing conversions. The main menu includes home, email, social campaigns, offers, [...]

The post How to Use Constant Contact appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/how-to-marketing/use-constant-contact/feed/ 1
How to Create a Successful Content Strategy Across Multiple Devices http://www.webds.com/blog/how-to-marketing/create-successful-content-strategy-across-multiple-devices/ http://www.webds.com/blog/how-to-marketing/create-successful-content-strategy-across-multiple-devices/#comments Tue, 22 Jul 2014 17:42:10 +0000 http://www.webds.com/?p=7009  A Winning Content Strategy The way that we consume content changes all the time, which is why marketing strategies have to be adjusted and modernized. Having a basic web content strategy is no longer sufficient. The content should also be suitable for viewing across multiple platforms and devices. A mobile content strategy is much more challenging to put together but it can result in amazing benefits for your online presence. According to January 2014 statistics, 58 percent of the adults in the US have a smartphone and 42 percent own a tablet. Nearly 34 percent of these people use the [...]

The post How to Create a Successful Content Strategy Across Multiple Devices appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/how-to-marketing/create-successful-content-strategy-across-multiple-devices/feed/ 0
Google Launches AdWords Express Mobile App http://www.webds.com/blog/news/google-launches-adwords-express-mobile-app/ http://www.webds.com/blog/news/google-launches-adwords-express-mobile-app/#comments Tue, 22 Jul 2014 08:01:49 +0000 http://www.webds.com/?p=7081 This week, Google launched a new AdWords mobile app that enables users to edit ads and even set up localized ads according to zip code, city, country etc. While this is a great improvement, we’re still waiting for a fully designated AdWords app that will enable us to manage campaigns from start to finish, including analysis. Check out what this new app has to offer by viewing the video below:    

The post Google Launches AdWords Express Mobile App appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/news/google-launches-adwords-express-mobile-app/feed/ 0
New Data Revealed about Mobile, Social and Search Results http://www.webds.com/blog/news/new-data-revealed-mobile-social-search-results/ http://www.webds.com/blog/news/new-data-revealed-mobile-social-search-results/#comments Tue, 22 Jul 2014 07:59:33 +0000 http://www.webds.com/?p=7076 RKG quarter-annual reports about digital marketing released recently reveal a few interesting pieces of data. According to the reports, the overall volume of mobile traffic amounts to 34% of all traffic, a 3% increase compared to the previous quarter and an impressive figure in itself. Another interesting piece of information revealed has to do with search privacy. As we all know, in the past we were able to view all traffic paths to our website, including keywords in which it originated. Thanks to this, we were able to plan and modify our SEO strategy. Following Google’s shift to secure search [...]

The post New Data Revealed about Mobile, Social and Search Results appeared first on Internet Marketing Services - SEO Specialists a Certified Company.

]]>
http://www.webds.com/blog/news/new-data-revealed-mobile-social-search-results/feed/ 0