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Link Removal / Detox Service

Link Removal / Detox Service (LDX)

Link removal / detox is the process of evaluating links that can be negatively affecting your website’s ranking, and eliminating those links. Identifying toxic links is one of the most important aspects of the link removal / detox process.

How Do We Measure Link Detox Success?

The success of this process results from the effectivness of the outreach campaign we execute in order to clean up your link profile. We build a case and contact webmasters and other web property owners as many times as needed. By recording this process and providing proof of work we can help remove your penalty with Google. This is done carefully to avoid your continued drop in ranking.

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What is Link Detox?

Link removal / detox is the process of evaluating links that can be negatively affecting your website’s ranking, and eliminating those links. A quality link can look exactly the same as a toxic link, even to an experienced professional.

Identifying these toxic links is one of the most important aspects of the link removal/detox process. The second step involves contacting webmasters and requesting that your toxic link be removed. In many cases, when link removal is initiated due to an algorithmic or manual penalty, an additional phase is necessary to complete the process. The third phase involves creating a disavow file and submitting a reconsideration request. In a nutshell, this is the Google unnatural links penalty recovery process.




Our Goal

Our goal is to recover your website from a manual or an automatic devaluation in the search engine result page (SERP).
We do this by removing the links that prevent your website from taking high ranking positions in Google. This is one of the services that helps our clients regain traffic to their site.

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The Removal / Detox Process

The process consists of three parts. First, gathring all the link data and sorting it into risk level categories. Second, reaching out to webmasters who will help remove the toxic links pointing to your website. Third, uploading a disavow file and submitting a reconsideration request to Google. 


  • Gathering information from the website owner
  • Pulling the website’s link profile from a number of different sources (Google Webmaster Tools, Ahrefs, Yandex, MajesticSEO, Open Site Explorer)
  • Thoroughly assesssing the link list manually by inspecting every link on the list and classifying it.
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  • Manually pulling the contact details of problematic website owners.
  • Contacting website owners in three stages in order to increase the problematic link removal rate.
  • Recording every email and taking screenshots of every contact form. This information is used to build a case if and when it is submitted to the Google recosiduration team.


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  • Preparing a detailed disavow file and registering it with Google through Search Console.
  • Submitting a case summarizing the entire process along with a reconsideration request to Google. This will include all proof of communication, the full list of links, and the complete case.
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What is a Penalty?

The term ‘penalty’ refers to a negative effect on your search engine rankings for a certain keyword or a number of keywords. A penalty can either be given automatically by Google’s algorithm, or issued manually by Google’s spam team.


Panda is the codename given by Google to an algorithm change intended to cope with websites that offer little content, duplicate content or low quality content. A website penalized by Panda can expect a drop in rankings for some or even all landing pages. This update was activated in March 2012, and penalties given under it are algorithmic.


Penguin is the code name given by Google to a very important algorithmic update aimed at dealing with the problem of unnatural link building. This update was first enacted in April 2012 and severely damaged the rankings of millions of websites; some have yet to recover. Penguin is also considered to be an algorithmic penalty. NOTE: Algorithmic penalties cannot be lifted manually or by filing a reconsideration request to Google. After performing the necessary changes, website owners need to wait until the algorithm is refreshed (once every few months) for the penalty to be lifted.

Manual Penalty

Unlike the previous two types of penalties, manual penalties are expended actively by Google’s spam team. There are a number of reasons for this, some of which have to do with unnatural link building. A common reason may be that someone reported your website, or Google’s spam team happened to come across it during a random inspection. Another possible reason is that websites you have links to have reported your site as problematic, in an effort to lift their own penalty. The good news is that manual penalties can also be manually removed. This takes significant time and effort and involves compiling a case and sending it directly to Google.

Differentiating Algorithmic and Manual Penalties

How will you know which kind of penalty you have? Generally speaking, a manual penalty is accompanied by the following alert in Webmaster Tools. (If you haven’t received such message, your site is most likely under an algorithmic penalty.)

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How We Can Help

You’ve come to the right place. Here at Dynamic Search we’ve developed a highly effective method for lifting all kinds of penalties – especially manual penalties. For months we conducted research, tests, experiments and consultations with key figures in the SEO industry to perfect our unique formula for penalty removal. Our success rate currently stands at 90% within 3 months. 


Naturally, the final decision to remove a penalty is out of our hands. However, correctly identifying the problem and following the necessary steps makes the odds of lifting a penalty exponentially greater. Our tried and true process includes a number of steps that are completed manually by our team of experts.

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How Much Does Detox Cost?

Link removal service is calculated per link. The first 500 referral domains have a fixed rate. There is an extra fee for any additional domains.

Ready for a Link DETOX Quote? Have a Question?

We’re proud of the work we do, and we’re proud of who we do it for. Our clients are some of the biggest brands and most exciting start-ups around. They’re as passionate as we are about all things digital. We work closely with our clients, creating synergies with their own online and offline marketing plans to achieve an integrated marketing approach.


Our Clients