PPC (Pay Per Click) advertising enables our clients to increase the visibility of their websites by placing ads on other web properties, including search engines.
Through constant account review and analysis, we make changes in client bidding and marketing strategy to improve ROI. We measure both progress signals and success metrics. Progress signals suggest trends and the general direction of performance, while success metrics confirm that previously set goals have been met. Measurement of PPC success is done continuously and on multiple levels, e.g. geographic, demographic, prospect intent, design, relevancy, etc.
PPC (Pay Per Click) advertising enables our clients to increase the visibility of their websites by placing ads on other web properties, including search engines. PPC is a form of advertising where advertisers pays each time a visitor clicks on a textual or a graphic ad.
Google PPC is a bid-based system where the advertiser chooses targeted keywords and sets an advertising budget. Textual ads show up in the search results together with the organic results. Graphic ads show up on other web properties triggered by relevancy. The main advantage of this form of advertising is its ability to drive traffic to the targeted website quickly.
Our main PPC objective is to increase the visibility of our clients’ websites using strategic advertisement. PPC campaigns can be very costly. Not knowing how to structure your campaign for maximum return can result in a large number of irrelevant or fraudulent clicks. These irrelevant clicks translate into lots of advertising dollars spent, with little to show for it. Our goal is to maximize the return on every dollar spent on our clients’ PPC campaigns by performing thorough research and constantly evaluating the results.
Our PPC bid management service is available at very affortable and easy-to-understand rates. We have two fee levels, with management fees from 10 to 15 percent. You can spend as much as you want with Google/Bing, plus our management fee. For more information about how we can turn your Pay Per Click campaign around, contact us today.
- ($5,001-$10K ad spending)
- Unlimited keywords
- Keyword research included
- Local/Nationwide targeting
- Conversion tracking
- 24/7 Monitoring
- Up to 20 campaigns
- Monthly reporting
- Information gathering – assess current performance, competitors, niche, and gather any information before starting the actual research process.
- Competitive and niche research – discover strengths, weakness, and marketing strategies to beat the competition.
- Comprehensive keyword research – discover long tail terms, and undiscovered keywords with high commercial value.
- Apply recommended campaign changes to eliminate budget leakage.
- Review – including goals, conversion tracking, and account objectives.
- Review budget and geo-targeting to discover any budget leakage and new opportunities.
- Setup landing pages and call-to-actions.
- Implement conversion tracking to help with account optimization and measurement of ROI.
- Connect the PPC account to Google Analytics and setup new segments as needed.
- Find search terms that cause budget leakage.
- Find new keywords with high relevancy and low competition.
- Review and optimize “Click Through Rate” (time of the day, day of the week, geo, site links, etc.).
- Optimize ad copy using split A/B testing.
- Optimize landing pages to help increase relevancy and “Quality Score.”
- Optimize conversion tracking.
- Manage and optimize bids.
- Weekly campaign review and progress recording
- Monthly reporting
Pay per click marketing is easy to get into, but difficult to manage. Many people do not realize the complexity of what they are getting themselves into until it is too late. Costs can quickly spiral out of control if they are not checked constantly. At the same time, you may not see the results you were hoping for. Often, organic promotion alone is not enough to get the right amount of exposure, especially in the beginning when you are trying to climb in the rankings. Pay per click marketing can greatly enhance your internet marketing efforts. It needs to be managed properly using the right tools and experience. Dynamic Search provides professional PPC Management services, among others, for medium to large businesses.
With proper Pay Per Click campaign management, our clients see greater results and spend less money. They achieve higher conversion rates (the number of viable leads generated) as well as substantial traffic growth and return. They also gain enhanced exposure, thus generating targeted, and relevant traffic to their sites. Finally, they notice a substantial decrease in the amount of money they actually spend. This requires a knowledge of the optimization process as well as experience with keyword bidding and monitoring. We can provide all of this for a fraction of the cost it takes to achieve the same results through trial and error.
We’re proud of the work we do, and we’re proud of who we do it for. Our clients are some of the biggest brands and most exciting start-ups around. They’re as passionate as we are about all things digital. We work closely with our clients, creating synergies with their own online and offline marketing plans to achieve an integrated marketing approach.
PPC (Pay Per Click) at Dynamic Search™ is calculated based on client spend. Since PPC is bid based, this amount will be affected by trends, season, and/or other factors. At the end of the set-up process and when the initial campaign optimization ends (after approx. 90 days), a re-assessment will be necessary to determine any budget increase or decrease needed to achieve optimal results. Management charges are 10% or 15% of the total spend with all PPC vendors. The client has the right to dictate the monthly budget and keep it fixed.
Owner at eProvided.com
Dynamic Search's immense help was the best I have seen in the industry to date. With many upcoming big plans, I feel secure and confident that Dynamic Search will be involved with my ongoing journey and future endeavors.
CEO at Tellavista.com
The team at Dynamic Search is a groups of devoted professionals, who have a natural hunger for the online marketing field and are expert industry leaders. They are quick to respond and always available to address our needs. We saw a great improvement in our organic search positions on Google.
Author of Beyond Neanderthal
If Dynamic Search can’t put a sales afterburner behind the engine of your business, then you would probably be well advised to re-examine your business model and the assumptions that underlie it. So far, they have conducted themselves with remarkable professionalism.
Co-founder at Catalyst Design Group
I have nothing but praise for Dynamic Search and the amazing work they do. Unlike most one-dimensional web marketing firms, Dynamic Search attacks from every angle. They start with a very thorough blueprint plan, which includes everything from updating site content and code to building links to helping acquire more customer reviews.
Google Adwords is the most popular PPC platform around because it has the highest online exposure. It is also among the most difficult to manage! It is so complex that many people have difficulty comprehending the program’s inner workings. Dynamic Search specialists are well-trained and highly experienced when it comes to dealing with Google Adwords. We can make the most of your PPC campaigns, even if you are working with a very competitive niche.