What is Reputation Management?
Many take Brand Reputation for granted and fail to prevent negative press. Content is king, but bad content can hurt your marketing efforts. Reputation management is the process of removing negative mentions and monitoring your brand’s name. For many local businesses, reputation management is vital in order to prevent potential client loss over bad reviews. For many medium to large organizations, reputation management means maintaining a positive brand image and actively engaging with their community.
Our goal is to reach influential resources to actively respond and create positive buzz, while addressing negative content floating on the web.
- Research and information gathering
- An initial assessment of negative impact
- Set-up a monitoring system (Radian6 / Bridg Mentions.net)
- Action plan and presentation
- Ongoing monitoring and capturing mentions
- Realtime response on all social accounts
- Realtime response on relevant blogs and group discussions
- Realtime response on reviews websites
- Outreach campaigns to obtain business reviews
- Survey (by request)
- Periodic negative/positive assessment
- Full monthly reporting including social and wide network stats
What Others Think About Us
Once hired, Dynamic Search conducted a thorough analysis of our website and succeeded in removing the Google penalty altogether. I’m convinced Dynamic Search services can be beneficial to any organization with web marketing needs for optimal ranking.
Dynamic Search’s immense help was the best I have seen in the industry to date. With many upcoming big plans, I feel secure and confident that Dynamic Search will be involved with my ongoing journey and future endeavors.
Ben and Asher are devoted professionals, who have a natural hunger for the online marketing field and are expert industry leaders. They are quick to respond and always available to address our needs. We saw a great improvement in our organic search positions on Google.
How Do We Measure Reputation Management Success?
Negative buzz can significantly fluctuate from one day to another based on timely events. There are many factors that determine the virility of news/rumors and most of them are “controlled” by the public as a whole and their interest level at any given point of time. That said, measuring success will primarily be based on engaging with your community and representing your business in the online arena. Reputation Management is being measured on various platforms, such as influential blogs, social media, news websites, etc. The ability to capture all brand mentions and respond in a timely manner is important for the success of the campaign.
How Much Does It Cost?
Reputation management at Dynamic Search™ is calculated by man-hours with a minimum of 30 hours per website and in increments of 15 hours as needed. See full pricing here.