Many website owners do not fully comprehend the vital importance of local web marketing. Actually, this is the most important search marketing that you can perform. Local SEO is a major part of Google’s algorithms criteria for website ranking and overall visibility. In fact, without a local web presence, you have little hope for high rankings in your geographic area of service.
Local SEO is not only a matter of submitting your information online; it also involves understanding how local search rankings work and the best practices that allow you to rank higher. Dynamic Search has the experience and knowledge you need to establish a local presence for your business. You can schedule a consultation with us, or purchase a local optimization package and allow us to do all the work for you.
Local SEO Services Offered
Our company understands the guidelines and algorithms required to get your site ranked high in Google. As such, we offer the following services as a part of our local SEO marketing plan.
- On page optimization
- Directory listings
- Citations, or reviews
- Creating NAP signature
- Google Places page tweaking
Benefits of Local SEO Service
With on-page optimization, we target the specific keyword phrases that include your location. We also use keywords to optimize your directory listings and to post listings on only those sites that are going to help boost your rank. While citations and/or reviews of your company and its products and services will also help to boost your local web presence, they must be posted on reputable websites with quality credentials in order to have a positive influence on your website’s rank.
Google Places is another story. Acting as a second website for your business, your Google Places page must be created carefully. It must meet certain criteria in order to be successful (NAP signature etc.). In addition, it must be updated regularly so that it can provide a wealth of information about your company. The more helpful information you have on your map page, the higher your rankings will be.
Our experienced professionals can help you with all of these steps as well as getting you started with a local campaign. Local visibility is extremely important to the overall success of your business.
Indexing And Ranking with Local Seo Marketing
One of the most important benefits of local SEO marketing is that you will be able to index into the search engines and rank much easier with localized keyword phrases. For example, there may be a million people fighting for the keyword “widgets,” but of that million, only be a fraction will be vying for the keywords “widgets North Carolina.”
Increased Exposure to Local Traffic
Another benefit is that local customers will be able to find you more easily. In fact, a higher number of web mentions increases the potential for targeted local traffic to visit your website. In addition to this increase, if your site is professionally designed, you should be able to see a marked improvement in sales and conversion rates very quickly.