Web Design with your marketing objectives in mind
Professional web design is important to any business. While it may seem simple enough to build your own website with the tools and software available today, it is not necessarily the wisest thing to do for a number of reasons.
The most important reason for having your website built by a professional is that your web marketing results will only be as good as your website. Without a solid foundation, all the SEO and SEM in the world will not improve your conversion and revenue.
How Web Design Helps Your Bottom Line
It is true that any website promoted online can potentially rise to the first page on the SERP. However, it is important to look at the quality of your website’s traffic. If traffic audience is not targeted well enough, you may be not be getting the highest returns for your investments.
In addition, if you do not have a professional website that is easy to navigate, it is unlikely that your visitors will stick around to buy anything or request further information. They will leave your site immediately, and you wont gain anything from their initial click through to your site. If you are using pay-per-click advertising, you could actually be losing money.
On the other hand, if you have a professionally designed website, you will be able to get leads and customers thanks to your SEO and SEM efforts. Your click-through rates will be worth the money you spent strategizing, and you’ll climb to the top. This is the best way to ensure the success of your business.
The Process
1. Information Gathering and Research
You will be provided with a questionnaire to fill out that will help us learn about your business and your website design needs. In this phase, we collect information about your business, your niche market, and your competitors. Once we begin building your website, we take into consideration the various factors important to your business so that it meets your needs and drives leads.
2. Mock-up Design and Main Pages Layout
Based on your criteria, you’ll be provided with 2-3 templates, and afterwards, several mock-ups to choose from. In this phase we concentrate more on the layout and less on color. Your main page layout will be discussed taking into consideration user experience, usability, CRO and many other factors.
3. Design, Content Upload, & Testing
After you have chosen your main page layout, the final design will be crafted and all content you provide will be uploaded to your new website. At this point, we’ll be making small changes and alteration according to your input. The new website will be tested with HTML and CSS markup tools to ensure quality and a smooth operation.
4. Optimization and Initial CRO
Your new website will be optimized for all on-page factors to ensure smooth indexing. We will run a full CRO report (conversion rate optimization) and make final necessary design changes.
How Web Design Helps Your SEM Efforts
Web design has a lot to do with where your site ranks in search engines. Your site’s code must be easy to read and include certain elements in order to be properly indexed by search engines. Website builders and poor HTML will not accomplish this for you. This is why you need professional web design services.
With a professionally built website, you’ll have a much better chance of starting out ranking higher in search engine results. This makes it that much easier to get to number one with your search engine optimization and marketing efforts.
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