Web Design with your marketing objectives in mind
Professional web design is important to any business. While it may seem a simple enough task to build your own website with the tools and software available today, it is not necessarily the wisest course of action for a number of reasons.
The most important reason for having your website built and designed by a professional is that your web marketing results will only be as good as your website. Without a solid foundation upon which to build, all the SEO and SEM in the world will not improve your conversion and revenue.
How Web Design Helps Your Bottom Line
It is true that any website promoted correctly online can potentially rise to the first page on the SERP. However, it is important to look at the quality of your website’s traffic. If your traffic audience is not targeted well enough, you may be not be enjoying the highest possible returns on your investments.
In addition, if you do not have a professional website that is easy to navigate, it is unlikely that your visitors will stick around long enough to request further information or make a purchase. They will leave your site immediately, and you will not gain anything from their initial click through to your site. If you are managing a pay-per-click advertising campaign, you could actually be losing money.
On the other hand, if you have a professionally designed website with a solid foundation, you will be assured of the ability to obtain leads and customers and reap the benefits of your SEO and SEM efforts. Your click-through rates will be well worth the money you spend strategizing, and your website will attain top ranking in an ethical and well-earned fashion. This is the best way to ensure the success of your business.
You will be provided with a questionnaire to fill out that will help us to learn about your business and understand your website’s design needs. In this phase, we collect information about your business, your niche market, and your competitors. Once we begin building your website, we take into consideration the various factors important to your business so that the design can be optimized to your specific needs and drive quality leads
Based on your criteria, you will be provided with 2-3 templates, and afterwards, several mock-ups from which to choose. In this phase, we concentrate more on the optimum layout and less on color. Your main page layout will be discussed taking into consideration user experience, usability, CRO, and numerous other factors.
Once you have chosen your main page layout, the final design will be crafted and all content you provide will be uploaded to your new website. At this point, we will begin making small changes and alterations according to your input. The new website will be tested with HTML and CSS markup tools to ensure the utmost quality and a smooth operation.
Your new website will be completely optimized for all on-page factors to ensure smooth indexing. We will run a full CRO report (conversion rate optimization) in order to make the final necessary adjustments and design changes.
How Web Design Helps Your SEM Efforts
Web design has plays a large role in where your site ranks in search engines. Your site’s code must be easy to read and include certain elements in order to be properly indexed by search engines. Code bulky website builders with poor HTML will not accomplish this for you. This is why you need professional web design services.
With a professionally built website, you have a far greater opportunity to start out ranking high in search engine results. A higher starting rank makes it that much easier to get to number one by employing your search engine optimization and marketing efforts.