What is Pay Per Click (PPC)?
PPC or Pay Per Click advertising enables you to increase the visibility of your website by placing ads on other web properties including search engines. PPC is a form of advertising where the advertiser pays each time a visitor clicks on a textual or a graphic ad. When it comes to Google PPC, it is a bid based system where the advertiser chooses targeted keywords and sets an advertising budget. Textual ads show up in the search results alongside the organic results. Graphic ads show up on other web properties triggered by relevancy. The main advantage of this form of advertising is the ability to bring visitors to the targeted website quickly.
Our main PPC objective is to increase visibility of your website using strategic advertisement. PPC campaigns can be very costly, not knowing how to structure your campaign for maximum return can result in a large number of irrelevant clicks. These irrelevant clicks translate to lots of advertising dollars spent, with little to show for it. Our goal is to maximize the return on every dollar spent on your PPC campaign by completing thorough research and constantly evaluating results.
The PPC Management Process:
- Comprehensive keyword research and keyword grouping
- Apply campaign recommended changes to eliminate budget leakage
- Review goals, conversion tracking, and account objectives
- Review budget and geo-targeting
- Setup landing pages and call to actions
- Implement conversion tracking (if needed)
- Connect your PPC account to Google Analytics and setup new segments as needed
- Find search terms that cause leakage
- Find search term opportunities (high relevancy and low competition)
- Review and optimize your CTR (time of the day, day of the week, geo, site links, etc.)
- Ad copy optimization using split A/B testing
- Optimize landing pages to help increase relevancy and quality score
- Conversion tracking and optimization
- Bid optimization
- CTR and quality score optimization
- Bi-weekly campaign review and progress recording
- Monthly reporting
Discover Budget leakage(s) in Your Pay Per Click Campaign
Pay per click marketing is easy to get into, but difficult to manage. Many people do not realize the complexity of what they are getting themselves into until it is far too late. Costs can spiral out of control quickly if they are not kept in constant check. At the same time, you may not see the results you were hoping for, or the sales you were depending upon to pay for the expensive marketing tactic. Often, organic promotion alone is not enough to get your site out there, especially in the beginning when you are trying to climb in the rankings. Pay per click marketing can greatly enhance your internet marketing efforts but needs to be managed properly using the right tools and experience in that space. Dynamic Search provides professional PPC Management services among other marketing services for medium to large businesses.
Dedicated PPC Specialist for Higher Quality Score and Improved CTR
With proper Pay Per Click campaign management, you will see greater results and spend less money. You will achieve higher conversion rates (the number of viable leads generated) as well as substantial traffic growth and return. You will also gain enhanced exposure, thus generating targeted, and laser focused traffic to your site. Finally, you will notice a substantial decrease when it comes to the amount of money you actually spend – saving hundreds of dollars per month with proper PPC management. It requires knowledge of the optimization process as well as experience with keyword bidding and monitoring. We can provide all of this knowledge and expertise for a fraction of the cost it takes you to achieve the same results through trial and error, saving you precious time and money.
What Others Think About Us
Once hired, Dynamic Search conducted a thorough analysis of our website and succeeded in removing the Google penalty altogether. I’m convinced Dynamic Search services can be beneficial to any organization with web marketing needs for optimal ranking.
Dynamic Search’s immense help was the best I have seen in the industry to date. With many upcoming big plans, I feel secure and confident that Dynamic Search will be involved with my ongoing journey and future endeavors.
Ben and Asher are devoted professionals, who have a natural hunger for the online marketing field and are expert industry leaders. They are quick to respond and always available to address our needs. We saw a great improvement in our organic search positions on Google.
How Do We Measure PPC Success?
As Google tries to get as many PPC customers as possible, the statistics for your PPC campaign are very detailed. Google Analytics makes it possible to get a number of different statistics to see if your PPC campaign is performing successfully. The most important part is to determine the priorities of the campaign, because tracking them with Google analytics is the easy part.
How Much Does it cost?
PPC (Pay Per Click) at Dynamic Search™ is calculated according to the industry’s average spending. Since PPC is bid based, this amount could be affected by trends, season, and/or other factors. At the end of the set-up process and when the initial campaign optimization ends (90 days), a re-assessment is necessary to determine budget increase/decrease to achieve optimal results. Management charges are 10% / 12% / 15% of your total spending with the PPC vendor. Regardless of Dynamic Search’s future suggestion for budget increase/decrease (usually dynamic), the client has the right to dictate the monthly budget and keep it fixed.
* With a minimum of $500.00 management fee / m
Preventing Budget Leakage by Maintaining Constant Control Over Your PPC Campaign
Instead of cancelling your PPC campaign plans when things get out of control, contact us to learn about our PPC management service. We will start by taking the reins of your PPC campaign. We will make structure changes that produce immediate and noticeable results. We will find and eliminate budget leakages. We will optimize and monitor your performance and spending. Prompt and effective action is required to bring your campaign under control and prevent further loss of your valuable money.
Our team also provides PPC budget consulting to ensure that your set budget is correct and manageable for your campaigns. This is vitally important when it comes to PPC management because it is extremely easy for spending to slip out of control.
Google Adwords Full Management and Optimization
Google Adwords is the most popular PPC platform around because it has the highest online exposure. It is also among the most difficult to manage. It is so complex that many people have difficulty comprehending the program’s inner workings, but mostly to optimize it for actual ROI.
Dynamic Search is well trained and highly experienced when it comes to dealing with Google Adwords. We can make the most of your PPC campaigns, even if you are working with very competitive keywords.
Affordable Management Solutions
Our PPC bid management services are available at very easy-to-understand rates. We have three affordable levels, with management fees from 10 to 20 percent. Spend as much as you want plus the management fee. For more information about how we can turn your Pay Per Click campaign around for the better, contact us today.