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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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Marketing

Captivate and Motivate ReadersI was reading a post on a popular blogger website about writing in such a way as to keep the reader interested all the way through a post. The writer of this post mentioned many tricks and styles, none of which was unusual. He even added a few of those devices without mentioning them to see who was paying attention.   The author of that post included these interesting points:[custom_list style=”list-1″]Do not use “boring” bullet points (Oops)Do use tricks like Internal Cliffhangers (Complete with a bulleted list ofSEE DETAILS

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Marketing

1. AuthorityBy regularly blogging about current topics in your company’s industry, you can work towards establishing authority in that specific niche. By doing so, a company’s blog could become the resource on a topic, leading in to our next reason: increased traffic.2. Increased TrafficWhen a website constantly has updated content, increased traffic can result for two reasons. First, people who are interested in your niche will keep coming back for the new content to read more. Second, when Google indexes more of a website’s pages, there is a chance thatSEE DETAILS

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Marketing

Personal blogs are all the rage, but business owners should not underestimate the importance of having and maintaining a company blog. It can give a real marketing boost to your company in a number of important ways.  Give Your Company a Personality  Each of your static web pages should have a specific purpose and should quickly and efficiently fulfill that purpose. Visitors are generally in a hurry and want specific information fast. Blog readers, on the other hand, are usually looking for a bit more and will often spend littleSEE DETAILS

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Marketing

With online competition beginning to heat up, “killer” content is arguably the only thing that can separate an awesome website from the mediocre ones. If you plan to be the big shot in your industry then you better start creating the kind of content that your target audience would love to read.   Here are some tips that can help you write attractive content that will keep your readers coming back for more.  Brainstorm, Gather inspiration, CurateOne major mistake that you could make is to just jump into website developmentSEE DETAILS

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Marketing

While good quality content is an important element to draw traffic to a website, content alone will not achieve these goals. Increasing a website’s viewership can often entail a more extensive and varied process. There are several methods that help to attract visitors to a website. Since the internet has unlimited corners, you must solicit traffic from every angle you possibly can. Listed below are some ways to reach out to those corners.    (Illustration via SEOmoz)1. Content is KingThe number one player in any website traffic discussion is content.SEE DETAILS

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Marketing

There are many advantages to the integration social media marketing into a company’s marketing plan. Besides having a presence on each social network, a company can enjoy many benefits including potential for company growth and increased return on investment. Some of these include: Increasing a company’s trustworthiness:When a company engages with its customers it can build trust and credibility between the two parties. This can be because a customer sees the company as more relatable or real, or because the company provides expert advice on an industry subject. You should beSEE DETAILS

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Marketing

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  1. Write More ContentIt is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts duringSEE DETAILS

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