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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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Marketing

Captivate and Motivate ReadersI was reading a post on a popular blogger website about writing in such a way as to keep the reader interested all the way through a post. The writer of this post mentioned many tricks and styles, none of which was unusual. He even added a few of those devices without mentioning them to see who was paying attention.   The author of that post included these interesting points:[custom_list style=”list-1″]Do not use “boring” bullet points (Oops)Do use tricks like Internal Cliffhangers (Complete with a bulleted list ofSEE DETAILS

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Marketing

Long Content Makeover: Slow Live BloggingYou have heard many SEO and search engines experts say that the length of a story is important. Well, this is true. Many times content length indicates the depth of research. The question is, how long is too long? Web publishers are obsessed with optimization and they take their analytics very seriously. This is because the information on their audience is imperfect, which always makes it difficult to convert reader behavior into real insight. While trends tend to correlate, occasionally they do not depict realitySEE DETAILS

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Marketing

1. AuthorityBy regularly blogging about current topics in your company’s industry, you can work towards establishing authority in that specific niche. By doing so, a company’s blog could become the resource on a topic, leading in to our next reason: increased traffic.2. Increased TrafficWhen a website constantly has updated content, increased traffic can result for two reasons. First, people who are interested in your niche will keep coming back for the new content to read more. Second, when Google indexes more of a website’s pages, there is a chance thatSEE DETAILS

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Marketing

Personal blogs are all the rage, but business owners should not underestimate the importance of having and maintaining a company blog. It can give a real marketing boost to your company in a number of important ways.  Give Your Company a Personality  Each of your static web pages should have a specific purpose and should quickly and efficiently fulfill that purpose. Visitors are generally in a hurry and want specific information fast. Blog readers, on the other hand, are usually looking for a bit more and will often spend littleSEE DETAILS

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Marketing

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  1. Write More ContentIt is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts duringSEE DETAILS

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