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SEO

A Genuine Internet Marketing Service is Not All about BacklinksWhile there is no doubt that obtaining high quality inbound links to your website can have a great effect on your traffic and rankings, it should not be the only focus of the internet marketing service you hire. It should not even be the primary focus! Internet marketing is not all about backlinks. Gone are the days that this method was effective; In fact, it was even a joke 3-5 years ago. Most webmasters and certainly all credible Internet Marketing firmsSEE DETAILS

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Marketing

Creating Great Content is your Key to Success  Google’s unwavering commitment to keeping junk and irrelevant websites away from its SERPs was recently epitomized by the recent release of the Google Panda, Penguin, and the most recently – Hummingbird algorithm updates. The consistent rollouts from then on have put the SEO world in a position where the best technique for getting a good share of Panda’s attention entails going back to the basics – and churning out great content for the visitors of your website.Microsoft Bing Search reinforces content isSEE DETAILS

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SEO

The Top Two Mistakes That Will Get You PenalizedThis past year we have seen several tweaks in Google’s algorithms and webmasters all over the world are in a panic. This post was designed to help some of you – website owners, bloggers, copywriters, etc – so that you can keep battling the algorithm changes with power and confidence. Even with many practices being deemed inactive since the recent Penguin 2.0 update, link building still works. You just need to have a careful approach. Here are two of the biggest reasonsSEE DETAILS

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Marketing

Increase Traffic & Grow Conversion RatesOne of the keys to good marketing is the ability to drive traffic to sales-driven pages. If your pages contain broken links, poor design, or are out of date, you may be driving traffic to a less than optimal conversion rate. Very few people realize the importance of being completely optimized in that it affects your website as a whole in search engine standings. This means less traffic.  The Big SecretGoogle Analytics holds the perfect solution. Here is why. Buried within all of the overwhelmingSEE DETAILS

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Marketing

Great Web Pages Draw Users InThere are many features that constitute a great web page and the most important are its design and content, on-site SEO, call to action, code, as well as markup. Before you start the first word, image, or even template of your first page, you should think it through, considering all angles of how your webpages will be designed for total optimization of SEO, CRO, and the unique needs of the internet users in your niche. Today, we will attempt to provide you with a comprehensiveSEE DETAILS

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Marketing

Captivate and Motivate ReadersI was reading a post on a popular blogger website about writing in such a way as to keep the reader interested all the way through a post. The writer of this post mentioned many tricks and styles, none of which was unusual. He even added a few of those devices without mentioning them to see who was paying attention.   The author of that post included these interesting points:[custom_list style=”list-1″]Do not use “boring” bullet points (Oops)Do use tricks like Internal Cliffhangers (Complete with a bulleted list ofSEE DETAILS

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Marketing

Most marketers will tell you that improvement is a waiting game. Maybe we have been in the online marketing game for so long that we have forgotten that real improvement starts with us. Maybe we have moved too far from the reality of down to earth marketing and lingered too long in the virtual. If you want to see overnight improvement in your marketing and ecommerce endeavors, take a look at these proven old school marketing techniques and realize the wonders they perform. [custom_list style=”list-1″]Where is the Interaction?Does Your Team Speak?The Consumer Friendly PressSEE DETAILS

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Marketing

Strong Content Marketing Encourages SalesUsing content to enhance the marketing performance of your eCommerce website is an excellent strategy that makes a lot of sense right now. First there was Panda, Google’s pet algorithm telling us to shape up our content. Now it seems they were right; 57% of the online sales can be directly traced to content. This staggering figure was taken from Altimeter Research Group’s report,  “Organizing for Content, models to incorporate Content Strategies and Content Marketing in the Enterprise,” that was released earlier this week.Content Marketing Has Many FacesTheSEE DETAILS

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Marketing

Online Brand Communities Boost Fan EngagementIt does not take a wizard to realize that SEO is constantly evolving. The keys to business success these days are adaptability and agility. The power of social media and online communities cannot be ignored. Rather, building an online community around your company and brand is now a requirement for successful SEO.The Benefits of Building a CommunityThe most obvious benefit is that it will help you to maintain or improve your Google search results. By creating a community around your business, you are placing the focus on yourSEE DETAILS

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Marketing

Content Marketing Strategy for BusinessesThe world of online marketing has seen the future and the future is here… in the form of content. The release of Hummingbird confirms what we already know. Content is the future of internet marketing and will continue to be the driving force in marketing for the foreseeable future. The Content Marketing Institute’s 2013 survey reveals that 86% of B2C companies are planning to increase or maintain their current content marketing budget and 54% of B2B companies are increasing their content marketing budgets for 2013. What is itSEE DETAILS

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