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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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Marketing

Three Misconceptions about Web MarketingWith SEO and Web Marketing constantly evolving, it’s hard to keep up. One minute you are hearing guest blogging is the best thing ever and the next minute guest blogging is dead. Unfortunately, this is merely a fact of life in this industry. You have to learn to roll with the punches and constantly be open to change and more importantly, know when to make changes. Constantly changing title tags and keywords (that have been working really well for you) is one example of when you needSEE DETAILS

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Google Algorithm

Should Small Businesses be Cheering or Bracing Themselves?Panda 4.0 has been a hot topic the past couple of days and many small businesses are holding on for dear life. From everything we’ve been hearing, this new update is supposed to be softer and theoretically “friendlier” than past updates. Previously, Panda targeted spammy, Black-hat, content farming websites to which many innocent, by the book sites were inadvertently caught in. Thus, causing a massive uproar and small businesses to take a hit. Many are eager to find out if the tables willSEE DETAILS

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Marketing

 The Ultimate Guide for Promoting Your ContentNow that everyone and their mom has jumped on the content bandwagon, it’s high time you actually do something with this praiseworthy content. Whether you are creating the content for yourself or a client, it can be overwhelming to attempt breaking through the enormous cloud of content. Do you feel like your wheels are spinning, and you aren’t getting anywhere? Making a name for your business or brand is now highly dependent upon your ability to provide great, quality content. We know this…right? ButSEE DETAILS

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Marketing

Is Content Shock Risky Business?  Wow! What an incredible ride content marketing has taken. If the rumors are true, content and content marketing has gone from one extreme and may now be approaching the other. Like a roller coaster with all its ups, downs, and loopy-loops, marketers and freelance writers have seen it all.From One ExtremeMarketers and writers who have been in the game since the 90s know what that first extreme was like. The fight to produce quality content while stuffing keywords into it, made good writing difficult. Later,SEE DETAILS

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Marketing

Tips For Successful Content MarketingFor the acquisition of customers, building an audience, and brand recognition, content marketing is more than the new norm. The creation of content to publish and share on the internet is now the cornerstone of marketing and is branching out into a mobile world. The largest and only real marketing competition comes from the television/radio combination that enjoys the strength of billions of people daily. The day is coming, however, when the strength of numbers will no longer apply. Television is a one dimensional marketing tool.SEE DETAILS

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Marketing

Content Marketing in 2014  We could tell you that the future of content marketing is in social media, newsletters, and blogs. We could even back it up with quotes and statistics from the MarketProfs, Brightcove, and the Content Marketing Institute. We could back that information up with fancy graphs and charts from AOL and even Nielson… but we won’t. We won’t even bore you with the fact that over the year ago, there were 27,000,000 pieces of content shared and that number is expected to increase. We are definitely notSEE DETAILS

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Marketing

How to Unlock the Secrets of Viral Content Marketing Success  It seems that everywhere you look today, someone uploads a video or publishes a photo, and the response rate skyrockets. Web content that strikes a chord with an audience and creates massive response through social engagement is described as viral content. How you interact with an audience can depend on the kinds of web content you utilize to engage people with your content marketing. The expression content is king is becoming more important than ever in marketing. So, what does itSEE DETAILS

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SEO

It goes without saying that the internet, web sites and optimization are all important components to business today.  The internet is a great source of leads, but it is not always easy to get those leads. The process of making your website visible to search traffic is known by the blanket term of search engine optimization, or SEO.  This term can refer to  many methods of increasing web site visibility, traffic and leads.  There are two broad categories of SEO that all practices fall into; on-page optimization and off-page optimization.SEE DETAILS

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Marketing

Effective business owners realize that the days of traditional marketing are over. People are very busy and in recent years have become incredibly efficient internet users; they can quickly find what they are searching for while website advertisements become invisible to them, rendering them ineffective. In today’s society, people are constantly bombarded with advertising, and as a result they have become very effective at completely tuning out traditional advertising.  Content Marketing is AttractiveContent marketing is the way to get through to today’s well-versed consumers. Content marketing is all marketing formatsSEE DETAILS

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