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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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Marketing

With online competition beginning to heat up, “killer” content is arguably the only thing that can separate an awesome website from the mediocre ones. If you plan to be the big shot in your industry then you better start creating the kind of content that your target audience would love to read.   Here are some tips that can help you write attractive content that will keep your readers coming back for more.  Brainstorm, Gather inspiration, CurateOne major mistake that you could make is to just jump into website developmentSEE DETAILS

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Marketing

Effective business owners realize that the days of traditional marketing are over. People are very busy and in recent years have become incredibly efficient internet users; they can quickly find what they are searching for while website advertisements become invisible to them, rendering them ineffective. In today’s society, people are constantly bombarded with advertising, and as a result they have become very effective at completely tuning out traditional advertising.  Content Marketing is AttractiveContent marketing is the way to get through to today’s well-versed consumers. Content marketing is all marketing formatsSEE DETAILS

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Marketing

While good quality content is an important element to draw traffic to a website, content alone will not achieve these goals. Increasing a website’s viewership can often entail a more extensive and varied process. There are several methods that help to attract visitors to a website. Since the internet has unlimited corners, you must solicit traffic from every angle you possibly can. Listed below are some ways to reach out to those corners.    (Illustration via SEOmoz)1. Content is KingThe number one player in any website traffic discussion is content.SEE DETAILS

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Marketing

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  1. Write More ContentIt is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts duringSEE DETAILS

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