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Marketing

There are many advantages to the integration social media marketing into a company’s marketing plan. Besides having a presence on each social network, a company can enjoy many benefits including potential for company growth and increased return on investment. Some of these include: Increasing a company’s trustworthiness:When a company engages with its customers it can build trust and credibility between the two parties. This can be because a customer sees the company as more relatable or real, or because the company provides expert advice on an industry subject. You should beSEE DETAILS

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Marketing

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  1. Write More ContentIt is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts duringSEE DETAILS

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SEO

Not Reported Keywords – Regular http vs. https  Internet privacy is a highly contemplated topic that is often debated. All arguments made on the subject are valid.   Monitoring and reporting is a major part of our work. As a web marketing company, Dynamic Search needs to deliver measurable results, and we work hard to keep up with improvements so that our clients see the justification behind their investments.   Google Analytics is a great tool, one of the best available, and we use it on a regular basis. ItSEE DETAILS

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News

Facebook Set to Launch Platform Similar to AdwordsDue to allegations of lack of effectiveness in the current Facebook advertising platform, the company is preparing to introduce a new platform which is suspiciously reminiscent of Google Adwords. Advertisers will participate in auctions for ads based on users’ browsing history both within Facebook and in external sites. Facebook apparently intends to directly address popular sales sites and offer them a plug-in that will allow them to offer targeted bids when users connect to Facebook. For example, if a user’s browsing history showsSEE DETAILS

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SEO

It is critical for any small business to take part in search engine optimization (SEO) and web marketing. Effective small business SEO will result in a company’s potential customers discovering their website before the competitor’s. This is crucial for local small businesses as well as those businesses operating nationally and worldwide; it can mean a huge difference in sales and website traffic.   At Dynamic Search, we take an educational approach to all of our services. This is because we want all of our clients to feel confident and secureSEE DETAILS

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SEO

Avinash Kaushik, a web analytics guru, once described the usual scenario that occurs on websites with high bounce rates as “they came, they puked, they left.” He was referring to the behavior exhibited by website visitors. Bounce Rate refers to the percentage of people who visit your website and immediately leave it without moving onto other pages. This statistic often reflects whether your site is appealing to visitors or not. Generally, the higher your bounce rate, the higher your risk of losing potential customers. You should strive to engage yourSEE DETAILS

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PPC Management

Increase PPC Quality Score – strategyYour ad campaigns quality scores are a very important metric in determining the cost and effectiveness of your PPC campaign. The quality score ranks your ad campaign on a number of factors and is intended to reflect the effectiveness and relevancy of your PPC strategy. Increasing quality score has been the aim of advertisers and SEO’s for many years and has been something of a hit or miss endeavor. Google has recently added some new analytical tools to Adwords that help provide some transparency toSEE DETAILS

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