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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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SEO

6 eCommerce SEO Strategies That May Surprise YouOne of the most talked about and thought about business ventures is opening an eCommerce business. Almost every independent, entrepreneurial-minded person ponders the idea at one point or another. Some take the plunge, while others think it would be nice, but stick to their current business ventures. Although simple to start up, eCommerce business is not for the weak. It looks like an easy way to make money. The reality is that it’s not anywhere near as simplistic as everyone makes it outSEE DETAILS

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