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News

Read original article on Search Engine Land In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad.   payday loans baton rougeinstallment loans in california no credit check   Store Visit How it works: Google willSEE DETAILS

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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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News

[Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing. The close variants option is highly used today, and is meant to enable us to reachSEE DETAILS

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News

New Google Reports Show Where Clicks are Coming From  Google recently introduced a new feature within its AdWords software, enabling the generation to have more thorough reports. These reports will enable us to see where clicks originate – literally how physically far away the clickers are. What might that be good for, you ask? Great question! Google now lets us define different bids according to distance. Think of George the plumber, working in the Los Angeles area. As you know, LA is enormous – thus a call from a potential clientSEE DETAILS

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PPC Management

Steps To Optimize Advertising CampaignOne frequently asked question is how to optimize an advertising strategy. My normal answer is… Shoot half as high and try twice as hard; that should do the trick. Of course, I then explain that advertising is not just a problem for small businesses, even the big boys get the advertising blues every once in a while. Here are our five cutting-edge tips to sharpen your advertising sword: [custom_list style=”list-1″]Socialize your Ad CampaignKnow your TargetLead Capture PromotionsUse your Content Writer’s Resource BoxMeasure and Test Everywhere[custom_list]  HowSEE DETAILS

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PPC Management

With millions of people researching their desired products on an internet with over 600 million websites, it is more than easy to get lost in the shuffle. The question is what can you do to stick out and even more importantly, what can you do to draw people to your website? Google Adwords provides an immense opportunity to obtaining exposure for your business on an internet wide scale; however, you need to make sure you are doing it right.Do:Do the research. It is important to know who your target audience is, where theySEE DETAILS

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